Reviews aggregator: combine Google, G2 and Trustpilot reviews into one widget
A review aggregator collects your customer reviews from several platforms and combines them into one feed you can display anywhere. Instead of embedding a Google block, a G2 block and a Trustpilot block that each look thin on their own, you show every review in a single widget with a source badge on each one. ReviewJet aggregates Google, G2, Trustpilot and reviews you collect directly, deduplicates them on import, and keeps the feed current on its own.
This is the business kind of aggregator, not a movie or game score site. The point is simple: forty reviews split across three profiles read as nothing, and the same forty merged into one wall read as a company with traction. Toggle the sources on the right to see it.
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Sources
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Turn a source back on or lower the minimum rating.
·
reviews shown
from Google · G2 · direct
Drops next to any CTA: signup, pricing, checkout.
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Automated request email
From: Your Company <hello@yourcompany.com>
Subject: Quick favor? It takes 40 seconds
Hi Jordan,
You've been with us for 3 months, thanks for that. Would you share how it's going? One click below, 40 seconds, done.
Sent automatically 90 days after signup · timed to the customer's timezone
See it land in your own inbox
We'll send you this exact sequence the way your customers would receive it.
This is the real aggregator engine. Toggle Google, G2 and Direct to watch the merged feed and the blended average update live.
Why aggregate
Why merge review sources instead of embedding each one separately
Most businesses have reviews scattered across three or four platforms, none of which looks impressive alone. Aggregation fixes the math without asking anyone to write a new review.
Volume that reads as proof
A buyer trusts one wall of 60 reviews far more than three tabs of 20. Merging your sources is the fastest way to look established, because it uses proof you already earned rather than proof you still have to collect.
One blended average
Aggregation lets you show a single overall rating across every platform, which is both fairer and stronger than cherry-picking your best profile. The blended star score updates automatically as new reviews arrive on any connected source.
A source badge on every review
Each review keeps its origin visible: Google, G2, Trustpilot or Direct. That transparency is what keeps aggregation honest and is exactly what a skeptical buyer looks for before they believe the wall.
One embed, not three
A single script tag replaces separate widgets from separate vendors. Fewer scripts means a lighter page, one place to change the design, and no mismatched styling between your Google block and your Trustpilot block.
It stays current on its own
The aggregator re-checks each source on a schedule, so the newest reviews appear without anyone editing the page. A wall that refreshes itself also gives Google a reason to recrawl the page.
Deduplicated automatically
When the same review reaches two connected sources, a good aggregator matches it by author and text and shows it once. You get a clean feed instead of an obvious pile of repeats.
Sources
Which review sources ReviewJet aggregates
Four sources, all included from the Starter plan up. We would rather be straight about what connects today than list logos we cannot back.
| Source | What it pulls | Best for |
|---|---|---|
| Reviews from your Google Business Profile, with author name and rating kept intact per Google's attribution rules. | Local trust and the source most buyers check first. | |
| G2 | Reviews from your G2 product page, the platform B2B software buyers weigh most. | SaaS and B2B companies whose buyers live on review sites. |
| Trustpilot | Reviews from your Trustpilot profile, widely recognized in ecommerce and services. | Ecommerce and consumer brands with a Trustpilot presence. |
| Direct | Reviews you collect yourself through ReviewJet email and SMS requests. | Filling gaps fast and owning the reviews outright. |
Facebook and Yelp are common requests and are on the roadmap, but they do not connect yet, so we do not list them as if they do. If a source you rely on is not here, the Direct channel still lets you collect and display those reviews on your own terms. Need a specific integration for an Enterprise rollout? That is what a custom source connection covers.
Setup
How to aggregate your reviews in four steps
About twenty minutes, no developer needed. The last step is the one that keeps the feed growing instead of going stale.
01
Connect each source
Link your Google Business Profile, your G2 product page and your Trustpilot profile. Existing history imports automatically, so the feed is full on day one rather than starting from zero.
02
Let it deduplicate and blend
The aggregator matches reviews across sources so nothing shows twice, then calculates one blended average across everything connected. You can hide any individual review, but you cannot rewrite one, which is what keeps the wall trustworthy.
03
Choose a layout and embed
Pick a carousel, a wall or a compact badge, set your brand color, and copy the single script tag. It runs on WordPress, Shopify, Webflow, Squarespace and plain HTML, because it injects rendered HTML rather than an iframe.
04
Turn on direct collection
Set requests to fire on a real moment, like a closed deal or a resolved ticket. New reviews flow into the same aggregated pool, so your merged feed keeps growing without anyone chasing customers by hand.
Honest comparison
Review aggregator tools compared: sources, price, collection
Pricing checked against public sources in July 2026. The question that separates these tools is whether an aggregator only imports reviews for display, or also goes and collects new ones.
| Tool | Entry price (2026) | Collects new reviews | What it is really for |
|---|---|---|---|
| ReviewJet | $24/mo billed yearly ($49 monthly) | Yes, email and SMS | Aggregating Google, G2, Trustpilot and direct into one branded feed and collecting new reviews automatically |
| EmbedSocial | $49/mo for 6 sources, $99/mo for 15 | Partial | Aggregating many social and review sources into embeddable feeds, display-led |
| Shapo | From about $29/mo | Partial | Importing reviews from 20+ sources with a display-first feature set |
| Trustindex | From about $65/year | No | Low-cost display of reviews from a long list of platforms, priced annually |
| Elfsight | From $5/mo single app, $15/mo all-apps, free tier | No | Cheap plug-and-play display widgets across many widget types, not just reviews |
| Reviews.io | From about $29/mo | Yes | Collecting and syndicating product and company reviews, ecommerce-leaning |
Where the display-only tools genuinely win: if you already have a few hundred reviews and you only need them merged onto a page, Trustindex or Elfsight will do that cheaply and you should not pay more. The case for ReviewJet starts when your review count is the actual problem, because an aggregator that only displays cannot fix a thin one. For a deeper look at the widget side, the review widget guide compares the display tools in detail.
Plain answer
What is a review aggregator?
The word gets used two ways. Knowing which one you mean saves you signing up for the wrong kind of tool.
A review aggregator is a tool that collects reviews from more than one source and combines them into a single view. There are two families. The consumer kind aggregates opinions about films, games or albums into one score, like Rotten Tomatoes or Metacritic. The business kind, which is what this page covers, aggregates your own customer reviews from platforms like Google, G2 and Trustpilot so you can show them together on your website and track one overall rating.
For a business, the value is consolidation. Your proof is almost always spread across several profiles, and no single one tells the whole story. A business review aggregator imports each source, keeps the original rating and author on every review, removes duplicates, and gives you one feed to display and one average to report. Because it re-checks each platform on a schedule, the feed reflects your latest reviews without manual updates.
One honest note on SEO, since it comes up. Aggregating and embedding your reviews will not put star ratings next to your homepage in Google results. Since 2019, Google treats reviews about your own business placed on your own site as self serving and ineligible for review rich results, and that includes embedded widgets. The value of aggregation is conversion and trust on the page, not stars in the search snippet. Our guide on using Google reviews on your website walks through what is and is not allowed.
FAQ
Questions people ask about review aggregators
Keep going
Related pages
Review widget
The pillar guide to embeddable review widgets.
Google reviews widget
Embed your Google Business Profile reviews.
Trustpilot widget
Show Trustpilot reviews alongside Google and G2.
G2 reviews widget
Put your G2 proof on your own pages.
Wall of love
The full-page grid layout, done properly.
Review management software
Collect, monitor and respond in one place.
Reputation management software
The full category, compared honestly.
Pricing
Starter, Plus and Pro, with what is in each.
Put your reviews to work
Automated requests, one widget for every source, live on your site this afternoon.
From $24/mo, billed yearly. No per-review fees.