Google reviews widget for website: add and embed Google reviews on any site
A Google reviews widget is a small embed that pulls the reviews from your Google Business Profile onto your own pages, so buyers see your rating without leaving your site. ReviewJet adds yours with one script tag, syncs new reviews automatically, and imports your whole review history rather than the five reviews the Google Places API hands out. It is not metered by views and not priced per domain.
Live preview
Sources
Layout
Brand color
Minimum rating
No reviews match those filters
Turn a source back on or lower the minimum rating.
·
reviews shown
from Google · G2 · direct
Drops next to any CTA: signup, pricing, checkout.
Paste this once, anywhere in your HTML. The widget inherits your settings from the studio and stays in sync when you change them.
Create your account to activate your embed code.
Automated request email
From: Your Company <[email protected]>
Subject: Quick favor? It takes 40 seconds
Hi Jordan,
You've been with us for 3 months, thanks for that. Would you share how it's going? One click below, 40 seconds, done.
Sent automatically 90 days after signup · timed to the customer's timezone
See it land in your own inbox
We'll send you this exact sequence the way your customers would receive it.
The real widget engine. Toggle sources, switch layouts, then copy your embed.
Full studio →How it works
How to embed Google reviews on your website in three steps
One connection, one choice, one copy-paste. Most teams are live the same afternoon.
01
Connect your Google Business Profile
Sign in once and ReviewJet links to your Google Business Profile. Every existing review imports immediately, and new Google reviews sync automatically from then on.
02
Choose a layout and style
Pick carousel, wall of love or rating badge, set your minimum rating, and match the widget to your brand colors in the studio above. What you see is what ships.
03
Paste the embed
Copy one script tag into your site: WordPress, Webflow, Next.js, Shopify or plain HTML. The widget renders inline, stays in sync, and updates without another deploy.
Why it matters
Why embed Google reviews on your site
Buyers check reviews before they check pricing. A Google review widget puts your rating at the exact moment of doubt.
Proof where the decision happens
Your Google rating lives on a search results page your visitor already left. The widget brings that rating onto your pricing page, signup flow and homepage, next to the button you want clicked.
1 script
Real reviews, zero maintenance
Hand-pasted screenshots go stale the day you publish them. The widget stays current on its own, so the proof on your site always matches the proof on Google.
0 min
Built to lift conversion
ReviewJet is designed for the placements that move numbers: a rating badge beside your CTA, a carousel under your pricing table, a wall on your homepage. Setup takes about 20 minutes, then it works every day.
Layouts
Three Google reviews widget layouts, one embed
Switch layouts from your dashboard at any time. The embed code never changes.
Carousel
One review at a time, auto-rotating. Ideal beside pricing tables and in hero sections where space is tight but the story matters.
Wall of love
A masonry grid of every great review at once. Volume is the message. See the dedicated wall of love widget page.
Rating badge
Your average rating and review count in a compact strip. Drops next to any signup button, form or checkout step without stealing the layout.
Built for Google
Google review widget features that respect your site
Everything a Google reviews embed should do, and nothing that slows your pages down.
Automatic sync
New Google reviews appear in your widget on their own. No re-embedding, no manual refresh, no stale proof.
Review freshness
Relative dates like "2 days ago" show visitors your reviews are recent, which is what makes them believable.
Minimum-rating filter
Display only 4-star and up, or 5-star only. You choose the bar; the widget enforces it automatically.
Schema-safe rendering
The widget renders as plain HTML in your page, so it never fights your existing structured data or injects markup Google would flag.
Fast flat script, about 12KB
One deferred script around 12KB. It loads after your content and leaves your Core Web Vitals alone.
No iframe jank
Reviews render inline, inherit your fonts and colors, and never show a scrollbar-in-a-box or a layout shift on load.
The same widget also pulls in G2, Trustpilot and directly collected reviews, so Google is one source among several. Compare it with the G2 review widget or the Trustpilot widget, or browse the full review management platform features. For the compact score-only layout, see the Google review badge.
Honest comparison
ReviewJet vs a hand-coded embed vs generic widget tools
A hand-coded Google reviews embed works. So do generic widget builders. Here is where they differ.
| What you get | ReviewJet | Hand-coded embed | Generic widget tools |
|---|---|---|---|
| Setup time | About 20 minutes, copy-paste | Days of developer work, plus API keys | An hour or two |
| New reviews sync automatically | Yes, continuously | Only if you build and maintain the sync | Usually, on a delay |
| Matches your brand | Fonts, colors and radius, no CSS needed | Fully, if you style it yourself | Limited themes, often iframe-boxed |
| Page weight | One flat script, about 12KB | As light as you make it | Often 100KB+ with iframe overhead |
| Minimum-rating filter and moderation | Yes, built in | Custom code | Sometimes, behind higher tiers |
| Also collects and requests reviews | Yes, automated requests included | No | No, display only |
| Cost | From $24/mo yearly, requests included | No license fee, ongoing developer time | $5 to $30/mo for display alone |
If all you need is display, a generic tool is fine. ReviewJet earns its price by also filling the widget: automated review requests keep new Google reviews arriving every week. If you want Google sitting next to G2, Trustpilot and reviews you collect yourself, the multi-source review widget merges all four into one embed. See review software pricing for the full plan breakdown.
The thing nobody explains
Why most Google review widgets only show five reviews
If you have tried a free Google reviews widget and it kept showing the same handful of reviews forever, this is why. It is not a bug.
There are two completely different ways a widget can get your Google reviews, and they produce very different results. Most cheap and free tools use the Google Places API, which returns a small sample, typically five reviews per business. No amount of configuration gets a sixth review out of it. That is the ceiling of the data source, so the widget rotates the same five quotes indefinitely, and your newest review may never appear at all.
The other route is an authorized connection to the Google Business Profile you own. Because you are the owner granting access, the full review history comes across, new reviews arrive continuously, and the widget has something to work with. That is how ReviewJet connects, and it is the reason the wall of love layout is worth using here at all: a masonry grid of five reviews looks thin, and a grid of two hundred looks like a business people trust.
| How the widget gets data | Reviews available | Stays current? | What it needs from you |
|---|---|---|---|
| Google Places API | Typically five, per business | Within that sample only | A Google Cloud project, an API key and billing enabled |
| Copy and paste by hand | As many as you retype | No, stale the day you publish | Ongoing manual work forever |
| Scraping | Varies | No | Prohibited by Google Maps Platform terms, so do not |
| Authorized Business Profile connection | Your full review history | Yes, syncs continuously | One sign in, no API key |
Two rules apply however you display Google reviews. Google Maps Platform terms require Google's attribution, which means the reviewer's name and a link to their profile stay attached to the review, and they prohibit exporting or scraping Maps content. ReviewJet keeps the attribution in place automatically. If you want the legal position in more detail, we wrote it up in can I use Google reviews on my website.
An honest answer
Will a Google reviews widget put star ratings in your search results?
No. Some tools imply it will. Here is what Google actually changed, and what a widget is genuinely worth.
What changed in 2019
On 16 September 2019 Google stopped showing review rich results for what it calls self serving reviews, and the announcement named embedded third party review widgets explicitly. Before that, marking up reviews you displayed yourself could earn stars in search results. After it, it could not.
Product review snippets are a separate mechanism and are still eligible, which is where some of the confusion comes from. Reviews about your business as a whole, displayed on your own website, are not. Any widget marketing that promises stars in search results is either describing product reviews or describing something that stopped working seven years ago.
What does move rankings
Collecting the reviews, not displaying them. Google's own local ranking documentation lists relevance, distance and prominence as the three factors, and states plainly that more reviews and positive ratings can help your business's local ranking.
Note what that sentence covers. It is about your local results, the map pack and your Business Profile. Google makes no equivalent statement about reviews lifting ordinary organic rankings, and we are not going to invent one. So the honest split is this: a steady flow of new Google reviews can help you in local results, and a widget on your site helps the visitor who is already there decide to buy. Those are two different jobs and you want both.
More on this in do Google reviews affect SEO.
Prices checked 3 August 2026
Google reviews widget tools compared, including where they beat us
Three tools priced from their own pages on the same day. We are not the cheapest and we will say so.
| Tool | Published price | Metered by | Collects reviews too? | Best for |
|---|---|---|---|---|
| ReviewJet | $24/mo billed yearly, $49 monthly | Review requests, 1,000/mo. Views and domains unlimited | Yes, email and SMS requests | Teams who need reviews arriving as well as displayed |
| Trustindex | $65/yr 1 domain, $125/yr 5 domains, $349/yr unlimited | Domains. Widgets and reviews unlimited | Some, via email campaigns and QR codes | The cheapest credible route to display, and 133 platforms |
| Elfsight | Free 200 views, then $4, $8 or $16/mo per app | Widget views: 5,000, 50,000 or 150,000 | No, display only | Low traffic pages, or bundling many widget types |
Read that table honestly and Trustindex wins on price. At $65 a year for one domain with unlimited widgets and 133 supported platforms, nothing we sell is cheaper, and if all you need is to display reviews you already have, we would rather you knew that than found out later.
Two differences decide whether that is the right call. The first is metering. Elfsight bills by widget views, with the free tier capped at 200, so the widget gets more expensive precisely when a page starts working. ReviewJet does not meter views or charge per domain, so a page that goes from 500 to 500,000 visitors costs the same. The second, and the bigger one, is collection. A display tool needs you to already have reviews. If your real problem is a thin review count, the widget is the easy half. Getting customers to write the reviews is the half that needs review generation software, and it is what our price actually buys.
Naming and placement
GMB reviews widget, floating badges and where to put the thing
Two questions we get constantly: is a GMB widget different, and where on the page does a review widget actually earn its keep.
Is a GMB reviews widget different from a Google reviews widget?
No, they are the same thing under two names. Google My Business was renamed Google Business Profile in 2021, but the old abbreviation stuck, so people still search for a GMB reviews widget. Any current tool that connects to your Business Profile is what they are looking for. If a vendor still markets a "GMB widget" as a distinct product with its own price, that is a marketing choice, not a technical difference.
Beside the action, not in the footer
A rating badge next to your signup button or checkout step does more than a wall of reviews at the bottom of the homepage. Put the proof where the hesitation happens, which is next to the thing you want clicked.
On the pricing page
This is the highest value placement on most sites and the one people forget. Someone reading your prices is deciding whether you are worth it. A carousel of reviews under the pricing table answers that question at the exact moment it is asked.
Floating badges, carefully
A floating widget pins your rating to the corner of the screen so it survives scrolling. It works on desktop. On mobile it competes with your primary button for a small screen, so test it rather than assuming it helps.
Professional services
Accountants, lawyers and clinics live on local trust, so the rating belongs on the contact and booking pages where someone is about to pick up the phone. Reviews naming a specific service convert better than generic praise.
Real estate and agents
Individual agent pages benefit more than the brokerage homepage, because buyers choose a person. If you run one Business Profile per office, filter the widget per location so the reviews match the page.
Multi source, not Google alone
Google plus a second source reads as more independent than Google alone. The same embed merges G2, Trustpilot and reviews you collected yourself, with a source badge on each card.
Platform specific instructions live on their own pages: the Google reviews WordPress widget, the Google reviews Shopify widget, and the Google reviews Wix widget, which covers the iframe problem Wix creates. If you are still choosing which review platforms to invest in, start with review platforms for business.
Questions
Google review widget FAQ
Not this one. The ReviewJet embed is a single deferred script of about 12KB that loads after your content and renders inline HTML. There is no iframe, no layout shift and no measurable impact on Core Web Vitals.
Yes. ReviewJet stays connected to your Google Business Profile and syncs new reviews continuously. Once the embed is on your page you never touch it again; fresh reviews simply appear.
You control what displays. Set a minimum rating (for example 4 stars and up) and the widget filters automatically, or moderate individual reviews before they show. The reviews still exist on Google; the widget just curates what your site highlights.
No. You paste one script tag wherever you can edit HTML: a WordPress block, a Webflow embed element, a Shopify section or a React component. If you can paste text, you can install it. On WordPress specifically there is a second route, a plugin from the directory, and our page on the Google reviews WordPress widget compares the two honestly, Elementor and Divi included. Shopify merchants have the equivalent choice between an App Store install and a Custom Liquid section, covered on the Google reviews Shopify widget page. Wix needs its own note, because pasting into its Embed HTML element puts the widget in an iframe that Wix says will not be responsive, so the Google reviews Wix widget page covers the custom element route instead.
It depends entirely on how the widget gets its data. Widgets built on the Google Places API typically receive only five reviews per business, which is the cap most free and cheap tools hit. ReviewJet connects to your Google Business Profile and imports your full review history, so the widget can display and rotate through all of them rather than the same five forever.
No, and be sceptical of any tool that implies otherwise. On 16 September 2019 Google stopped showing review rich results for self serving reviews, and the announcement named embedded third party review widgets explicitly. A widget lifts conversion on your own pages. It does not put stars next to your listing in search results.
It depends on whether you also need to collect reviews. For pure display on a single domain, Trustindex is hard to beat on price at $65 a year for unlimited widgets, checked on 3 August 2026. Elfsight is cheap per app but meters by widget views, so a page that performs costs more. ReviewJet is the better fit when you want automated review requests filling the widget and flat pricing across domains and traffic levels.
Yes, though GMB is an old name. Google My Business was renamed Google Business Profile in 2021, so a GMB reviews widget and a Google Business Profile widget are the same thing. Any current tool that connects to your Business Profile, including ReviewJet, is what people mean when they search for a GMB widget.
Not with a hosted tool. If you build the embed yourself you need a Google Cloud project, a Places API key and billing enabled, and you inherit the five review cap plus Google's attribution requirements. ReviewJet handles the connection, so you sign in once and paste one script tag.
Yes. A floating or badge layout pins your rating and review count to a corner of the page so it stays visible while people scroll. It works well beside a checkout or signup step. Use it carefully on mobile, where a floating element competes with the primary button and can cost you more conversions than the social proof gains.
No. Google Maps Platform terms prohibit scraping or exporting Maps content, and they require Google's attribution, meaning the reviewer name and a link to their profile. Scraped reviews also go stale immediately. Use an authorized connection to your own Business Profile instead, which is both compliant and self updating.
Yes. The same widget works as a reviews aggregator, merging Google, G2, Trustpilot and directly collected reviews with source badges on each card. See the G2 review widget and the testimonial widget for details.
Put your Google reviews to work
Connect your Google Business Profile, pick a layout, paste one line. Your best reviews start selling this afternoon.
From $24/mo, billed yearly. No per-review fees.