Review widget for website: customer review widgets that show Google, G2 and Trustpilot in one embed
A review widget is a block of code you paste into your website that pulls in customer reviews and keeps them current without you touching the page again. The useful ones do two jobs, not one: they collect new reviews on a schedule, and they merge every source you already have into a single feed. ReviewJet does both, and puts Google, G2, Trustpilot and reviews you collect directly into one widget with a source badge on each review.
Three layouts cover almost every placement: a carousel next to a pricing table, a wall on a dedicated page, and a compact rating badge in the header. Pick one on the right, brand it, then copy the embed. It is one async script, under 15 KB, with no iframe and no layout shift.
Live preview
Sources
Layout
Brand color
Minimum rating
No reviews match those filters
Turn a source back on or lower the minimum rating.
·
reviews shown
from Google · G2 · direct
Drops next to any CTA: signup, pricing, checkout.
Paste this once, anywhere in your HTML. The widget inherits your settings from the studio and stays in sync when you change them.
Create your account to activate your embed code.
Automated request email
From: Your Company <hello@yourcompany.com>
Subject: Quick favor? It takes 40 seconds
Hi Jordan,
You've been with us for 3 months, thanks for that. Would you share how it's going? One click below, 40 seconds, done.
Sent automatically 90 days after signup · timed to the customer's timezone
See it land in your own inbox
We'll send you this exact sequence the way your customers would receive it.
This is the real widget engine. Toggle sources, switch layouts, then copy your embed from the Embed tab.
Layouts
Which review widget layout to use, and where to put it
The layout matters more than most people expect, because it decides whether the reviews are read or scrolled past. Match the layout to what the visitor is doing on that page.
| Layout | What it looks like | Best placement | Watch out for |
|---|---|---|---|
| Carousel | One review at a time in a card, with arrows or auto-advance between them. | Next to a pricing table, under a signup form, or partway down a long landing page where vertical space is tight. | Auto-advancing too fast. If a visitor cannot finish reading a review before it moves, the widget is decoration. |
| Wall | A multi-column masonry grid of review cards, all visible at once. | A dedicated reviews or testimonials page, and the section right before your final call to action. | Thin volume. A wall with six reviews looks emptier than a carousel with six. Use a wall once you are past roughly 15. |
| Badge | A compact rating summary: average score, star row and review count. | Site header, footer, checkout, or inline in body copy where a full review block would interrupt. | A low average. A badge reduces you to one number, so it helps only when that number is genuinely good. |
You are not limited to one. Most customers run a badge in the header sitewide, a carousel on the pricing page, and a full wall on a dedicated page. Every plan includes unlimited widgets, so the only real constraint is page weight, and one script serves all of them.
Setup
How to add a review widget to your website
Four steps, about twenty minutes. Nothing here needs a developer, and there is no build step or SDK to install.
01
Connect your review sources
Link your Google Business Profile, your G2 product page and your Trustpilot profile. Existing review history imports automatically, so the widget is not empty on day one. Reviews you collect through ReviewJet forms land in the same pool and carry a Direct badge.
02
Choose a layout and brand it
Pick carousel, wall or badge, set your accent color, and set a minimum rating if you want a floor on what displays. Filtering by rating is allowed, and it is a different thing from gating, which means only asking happy customers in the first place. Google prohibits gating and we never do it.
03
Paste one script tag
Copy the embed and drop it where the reviews should appear. It works on WordPress, Shopify, Webflow, Squarespace, Wix, Framer, HubSpot, Next.js and plain HTML, because it is a standard async script that injects rendered HTML rather than an iframe.
04
Turn the collection engine on
This is the step people skip, and it is the one that matters by month three. Set requests to fire on a real moment: a closed deal, an onboarding milestone, a resolved ticket. The widget then fills itself instead of depending on someone remembering to chase reviews.
Platforms
Where the review widget runs
One embed, no platform-specific plugin to maintain. Here is the practical note for each of the places people ask about most.
WordPress
Paste the script into a Custom HTML block, or into the theme footer if you want it sitewide. No plugin required, which also means no plugin to keep updated or to slow the admin down.
Shopify
Add it as a Custom Liquid section on the product or home template. Because it is not an app embed, it does not add an app block to every page load you did not ask for.
Webflow and Framer
Drop it in an Embed element. Both render the injected HTML inline, so your layout and spacing behave the same as any other section on the page.
Squarespace and Wix
Use a Code or HTML block. On plans where custom code is restricted, put the badge layout in the footer instead, which needs less room to work.
HubSpot
Add an HTML module to the template. Useful on landing pages built for a campaign, where the reviews should match the offer rather than the whole company.
Plain HTML or a framework
If your site renders HTML, the widget runs on it. Next.js, Astro, Rails, Laravel and static builds all work, because there is no SDK and nothing to bundle.
WordPress is the one worth spelling out, because it is the only platform where a plugin is a real alternative rather than a theoretical one. If that is your stack, our page on the Google reviews WordPress widget compares the plugin route against the embed route step by step, including Elementor, Divi and the classic widget areas.
Honest comparison
Review widget tools compared: price, collection, sources
Pricing checked against public sources in July 2026. The split that actually matters is whether a tool only displays reviews or also goes and gets them, because that decides what your wall looks like a year from now.
| Tool | Entry price (2026) | Collects reviews | What it is really for |
|---|---|---|---|
| ReviewJet | $24/mo billed yearly ($49 monthly) | Yes, email and SMS | Collecting reviews automatically and merging Google, G2, Trustpilot and direct into one branded widget |
| Elfsight | From $5/mo single app, $15/mo all-apps pack, free tier available | No | Cheap, plug-and-play display widgets across dozens of widget types, not just reviews |
| Trustindex | From about $65/year | No | Low-cost display of reviews from a large list of platforms, priced annually |
| EmbedSocial | $49/mo for 6 sources, $99/mo for 15 | Partial | Aggregating many social and review sources into embeddable feeds |
| Shapo | From about $29/mo | Partial | Importing reviews from 20+ sources with a display-first feature set |
| Senja | From about $16/mo Pro, $49/mo Business | Yes | Text and video testimonials plus walls of love, aimed at founders and small teams |
Where the cheap options genuinely win: if you already have 200 Google reviews and you only need them on the page, Elfsight or Trustindex will do that for a few dollars a month and you should not pay more. The case for a collection engine starts when your review count is the problem, not your display.
The honest answer
Do review widgets help SEO?
Most pages selling review widgets promise star ratings in Google results. That promise has been wrong since 2019, and it is worth knowing before you buy.
Review widgets help SEO indirectly, not through rich results. Google's review snippet policy says that reviews about an entity placed on that same entity's own website are self serving, and it names embedded third-party widgets specifically. Pages using LocalBusiness or Organization markup are not eligible for the star review feature when the business controls the reviews about itself. So embedding your Google reviews will not put stars next to your homepage in the search results, no matter what a widget vendor's landing page implies.
What it does do is real, and it compounds. A review widget adds unique text to the page that refreshes as new reviews arrive, which gives Google a reason to recrawl. It usually lifts time on page and conversion rate, and those behavioral improvements are the point of the exercise anyway. If your reviews are about a product you sell rather than about your company, Product markup with reviews is a different case and can still be eligible, so an ecommerce store reviewing its own catalogue items is not in the same position as a SaaS company reviewing itself.
The practical takeaway: buy a review widget to convert the traffic you already have, and treat any SEO benefit as a second-order effect. If someone is selling you star snippets for your own brand, read Google's policy before you sign. We would rather tell you this than have you renew disappointed. If you are weighing the wider category, the reputation management software comparison covers the suites that bundle widgets with monitoring and listings.
FAQ
Questions people ask about review widgets
Keep going
Related pages
Reviews aggregator
Merge Google, G2 and Trustpilot into one feed.
Google reviews widget
Embed your Google Business Profile reviews.
Trustpilot widget
Show Trustpilot reviews alongside Google and G2.
G2 reviews widget
Put your G2 proof on your own pages.
Wall of love
The full-page grid layout, done properly.
Testimonial page examples
Six layouts for a dedicated testimonials page.
Review management software
Collect, monitor and respond in one place.
Reputation management software
The full category, compared honestly.
Pricing
Starter, Plus and Pro, with what is in each.
Put your reviews to work
Automated requests, one widget for every source, live on your site this afternoon.
From $24/mo, billed yearly. No per-review fees.