Google reviews Wix widget: add and embed Google reviews on your Wix website
Wix has no native link to your Google Business Profile, so Google reviews reach a Wix page one of three ways: an App Market widget, an Embed HTML element, or a custom element. The two embed routes need no App Market install, work identically on Wix Studio, and can show G2 and Trustpilot reviews in the same feed. ReviewJet gives you that widget, and unlike the display only apps it also runs the email and SMS campaigns that earn the reviews in the first place.
Design the widget below, then paste the code into your Wix editor. Flat monthly price, and no charge that climbs the more visitors see the page.
Live preview
Sources
Layout
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Minimum rating
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Turn a source back on or lower the minimum rating.
·
reviews shown
from Google · G2 · direct
Drops next to any CTA: signup, pricing, checkout.
Paste this once, anywhere in your HTML. The widget inherits your settings from the studio and stays in sync when you change them.
Create your account to activate your embed code.
Automated request email
From: Your Company <hello@yourcompany.com>
Subject: Quick favor? It takes 40 seconds
Hi Jordan,
You've been with us for 3 months, thanks for that. Would you share how it's going? One click below, 40 seconds, done.
Sent automatically 90 days after signup · timed to the customer's timezone
See it land in your own inbox
We'll send you this exact sequence the way your customers would receive it.
This is the same builder you use inside the app. Pick a layout and a source, and the code it produces is what goes into your Wix page.
The fork in the road
Wix gives you three ways to put Google reviews on a page
Most guides show one of these and never mention the other two, which is why so many Wix sites end up with a review box that will not resize on a phone. The differences are real and they are worth two minutes before you paste anything.
Route one
App Market widget
Install a reviews app from the Wix App Market and drop its element on a page. Easiest possible start, billing runs through the vendor, and you can read the rating before you commit. The catch is that the popular Google reviews apps are display only and meter you by how many people see the widget each month.
Route two
Embed HTML element
Add Elements, then Embed Code, then Embed HTML, and paste a script in. Wix runs this inside an iframe. Its own documentation is blunt about the consequence: the code you embed "won't be responsive, even if it is originally". Fast to set up, fiddly to make look right at every screen width.
Route three
Custom element
A custom element loads your script and renders inline in the page rather than in a frame, so it flows with your layout and resizes properly. Wix requires a Premium plan, a connected domain and no Wix ads on the site before custom elements will run, and says that requirement exists for security reasons.
One rule applies to all three: Wix will not display code served over plain HTTP on a published site. Every embed has to be HTTPS. And a fourth option people sometimes reach for, the Custom Code panel in your dashboard under Settings and then Development and integrations, injects a script into the head or body of some or all pages. That is the right tool for analytics and pixels, and the wrong one for a review widget you want positioned inside a specific section.
The decision
App Market widget, HTML embed or custom element
Almost nobody searching for a Google reviews app for Wix specifically wants an app. They want the reviews on the page. Here is where each route wins and where it costs you.
| Question | App Market widget | Embed HTML (iframe) | Custom element |
|---|---|---|---|
| Plan needed | Works on a free Wix site, with the app vendor's own limits | Works on a free Wix site | Premium plan, connected domain, no Wix ads |
| Renders | Native Wix element | Inside an iframe, a separate document from your page | Inline in the page, part of your layout |
| Responsive | Yes, handled by the app | No. Wix states embedded code will not be responsive even if it originally was | Yes, it resizes with your breakpoints |
| Setup time | Two minutes, install and place | Five minutes, paste and size the frame | Ten minutes, paste the script URL and tag name |
| Wix Studio | Depends on the app | HTML iFrame element, same behaviour | Supported, and the better fit inside Studio grids |
| Typical billing | Metered by monthly widget views on the popular apps | Set by whoever hosts the widget | Set by whoever hosts the widget |
| Moving off Wix later | The display dies with the app | The same script moves to the new stack | The same script moves to the new stack |
In practice: if your site is on a free Wix plan, use the Embed HTML element and accept that you will hand tune the frame height. If you are on Premium with a connected domain, use a custom element and stop fighting the iframe. The App Market route is defensible when you value one bill and a support queue over source coverage. The same trade off appears on other builders, and our page on the Google reviews WordPress widget walks through the plugin version of it, while Google reviews on Shopify covers the app versus Custom Liquid version.
Setup
How to add Google reviews to a Wix website in four steps
About ten minutes end to end, whether you are in the classic Wix Editor or in Wix Studio. No developer, no App Market install.
Connect your Google Business Profile
Create a workspace and connect the profile your business trades under. Existing Google reviews import into the account and new ones keep syncing on their own, so nobody has to reopen the Wix editor when a review lands. If you also collect on G2 or Trustpilot, connect those now and they join the same feed.
Design the widget around its placement
Layout follows position. A slider suits a homepage band between two sections, a grid suits a dedicated reviews page, and a compact rating badge suits the space beside a Book Now or contact form where hesitation actually happens. Set a minimum star rating and match the accent to your Wix palette.
Copy the embed code
The builder produces one async script tag served over HTTPS. That matters on Wix specifically: code served over plain HTTP is rejected and simply will not appear on your published site. Keep the tag exactly as generated rather than retyping it.
Add it in the Wix editor
Click Add Elements, then Embed Code. Choose Custom Element if you are on a Premium plan with a connected domain, and paste the server URL and tag name for inline rendering. Otherwise choose Embed HTML, paste the script, and drag the frame to the height the layout needs. Preview on mobile, then publish.
One thing worth checking before you publish: the Wix mobile editor treats embeds and custom elements as their own elements, so an embed you positioned perfectly on desktop can land in an awkward spot on the mobile layout. Switch to the mobile view, confirm the element is where you want it, and resize it there rather than assuming the desktop position carries over.
Placement
Where Google reviews actually earn their keep on a Wix site
A reviews page nobody visits is decoration. Proof works where the visitor is deciding, which on most Wix sites is three or four specific spots.
Beside the booking or contact form
The highest value spot on a service site. Somebody is about to hand over their phone number and is asking whether these people turn up. Four recent reviews in a narrow column next to the form answer that question at the exact moment it is asked, and cost you one element.
Homepage band under the hero
A slider strip between the hero and the first content section gives a first time visitor the rating before they have decided whether to keep scrolling. Keep it short, three or four cards, and let the dedicated page carry the volume.
A dedicated reviews page
A grid of everything you have, in one place, that you can link from the menu and point prospects at directly. This is also the page a sales conversation links to in an email, which is worth more than the traffic it gets from search.
Pricing page
Price is where doubt spikes. Reviews that mention value or the absence of surprise invoices belong here rather than on the homepage, and a minimum rating filter keeps the strip tight without hiding anything material.
Wix Stores product page template
Edit the product page template rather than each product, and the element appears across the catalogue at once. Google reviews here talk about the company, so pair them with Wix Reviews for the per product star ratings.
Footer badge on every page
A compact rating badge added to the footer travels with every page. This is the one placement where the Custom Code panel earns its keep, because you genuinely do want it site wide rather than positioned in a section.
Our guide to displaying reviews on your website goes deeper on layout and how many reviews to show before a strip starts reading as noise, and the testimonial page examples page has full page designs worth copying for the dedicated reviews page.
Honest comparison
What Google reviews widgets for Wix cost in 2026
Ratings and prices checked on 26 July 2026 on the Wix App Market and each vendor's own pricing page. App Market ratings move, so confirm before you buy.
| Tool | Entry price | What limits you | Sources | Collects new reviews |
|---|---|---|---|---|
| ReviewJet | $24/mo billed yearly, $49 monthly | Requests per month, not widget views. Unlimited widgets | Google, G2, Trustpilot, direct | Yes, email and SMS campaigns |
| Google Reviews by Elfsight | Free, then $6/mo or $4/mo billed yearly | Monthly widget views: 200 free, 5,000 on Basic, 50,000 on Pro | Google only | No, display only |
| Google Reviews by Certified Code | Free tier, paid tiers under $20/mo | Number of reviews shown: 50 free, then 100, 250 and 1,000 | Google only | No, display only |
| Elfsight all apps bundle | $18/mo, or $12/mo billed yearly | Same view metering, applied per app across the bundle | Varies by app | No, display only |
| Wix Reviews (native) | Included with Wix Stores | Product reviews on your own store only | Your store, not Google | Yes, an automated email 14 days after purchase |
| EmbedSocial | About $49/mo, $99/mo for the wider tier | Number of connected sources, 6 then 15 | Many, including Google | Partly, request tools on higher tiers |
Where the rivals genuinely win
Elfsight is cheaper than us at the entry tier and its free plan costs nothing at all, which is the right answer for a five page brochure site that gets 150 visits a month and is never going to run a review campaign. The Certified Code app is simpler still. If all you need is a static rating badge on one page, buy the cheap thing.
Where the pricing model bites
Metering by monthly widget views means the tool costs more precisely when the page starts working. A homepage strip on a site doing 60,000 sessions a month pushes you onto the 150,000 view tier for a widget that has not changed. We bill by review requests sent, so a page that goes viral costs us bandwidth, not you money.
Something worth noticing before you install anything: on 26 July 2026 the two dedicated Google reviews apps on the Wix App Market were sitting at 2.3 stars from 35 reviews and 2.6 stars from 12 reviews. That is unusually low for the category and it is a fair signal about how these display widgets behave once a real site puts weight on them. Read the recent one star reviews on any App Market listing before you commit, ours included if we ever ship one.
The deeper split is that every Google specific widget on this list is a shop window. It shows the reviews you already earned and does nothing about the reason most Wix sites have too few of them: nobody asks, consistently, at the right moment. ReviewJet runs the ask as well. Automated review request campaigns fire on a trigger you choose, by email or SMS, and the reviews they produce land in the same widget on your Wix page. One subscription instead of two.
Two claims to ignore
What a Google reviews widget on Wix will not do
Both of these get promised in App Market listings and in blog posts that have not been updated in years. Knowing them saves you from buying the wrong tool for the wrong reason.
It will not put star ratings in your Google search result
Google stopped showing review rich results for self serving reviews on 16 September 2019, and the announcement names embedded third party review widgets specifically. Embedding your Google reviews on a Wix page does not make stars appear next to that page in search, and no schema markup restores it. What reviews do still affect is local ranking: Google's own Business Profile documentation lists prominence as a ranking factor and says plainly that more reviews and positive ratings can help your local ranking. That happens on your Google listing, not through the widget. We unpack the whole thing in do Google reviews affect SEO.
It will not let you screen customers before you ask
Filtering which reviews display on your own page is fine. Deciding who gets asked based on how happy they seem is not. Google's Maps user generated content policy prohibits merchants from discouraging negative reviews or selectively soliciting positive ones, while the same policy explicitly allows you to solicit and encourage genuine reviews without offering incentives. Asking everybody is both the compliant route and the one that produces a rating a visitor believes. The full picture, Google's rules and the FTC's, is in our guide to what review gating is and what the rules actually say.
There is a third, quieter one specific to Wix. Reviews rendered inside an Embed HTML element sit in an iframe, which is a separate document from your page. Whatever that frame contains is not part of your page's own text. If part of your reason for adding reviews was to get the words customers use onto your site, the custom element route gives you that and the iframe route does not.
Fit
Who this is right for on Wix
We would rather you buy the correct tool than our tool, so here is the honest split.
Service businesses taking bookings
Agencies, clinics, trades, consultants. Your Google listing is where trust is decided and your Wix site is where the form gets filled in. Putting the first in front of the second is most of the work.
Sites with reviews on more than one platform
If your proof is split between Google and Trustpilot, a Google only widget shows half your case. Merging them means a visitor sees 240 reviews instead of two thin profiles of 120. The reviews aggregator page covers how the merge works.
Wix Studio builds for clients
Custom elements behave inside Studio breakpoints the way an iframe never will, and a flat price per workspace is easier to put in a retainer than a per view meter. Agencies running several client sites should look at white label review management.
Anyone whose rating has stopped growing
If the real problem is 19 reviews from 2023 rather than where they display, a display widget changes nothing. The fix is a campaign that asks every customer, and that is the half most Wix review widgets do not have.
And who should skip it: if you run a Wix Stores catalogue and what you actually want is star ratings on individual products, the native Wix Reviews app is the right answer and it is included with your store. If you want the broader view of layouts and platforms first, the review widget pillar page covers every stack, and the Google reviews widget page goes deep on the Google specific version.
Questions people actually ask
Google reviews on Wix, answered
Connect your Google Business Profile to a review widget tool, design the layout and copy the embed code. Then in the Wix Editor click Add Elements, choose Embed Code, and pick either Custom Element or Embed HTML. Paste the code, drag the element where you want it and publish. The job takes about ten minutes and needs no App Market install.
Yes. Wix has no native connection to Google Business Profile reviews, so they reach your site one of three ways: an App Market widget, an HTML embed, or a custom element. All three display the same reviews. The embed routes avoid an App Market install and work the same on a classic Wix Editor site and a Wix Studio site.
Not through a native Wix integration, because Wix does not offer one. The connection is made by a third party tool that authenticates against your Google Business Profile, pulls the reviews, keeps them in sync, and renders them through an element you place on the page. From your side it is a one time connection, after which new reviews appear without anyone reopening the editor.
Several, including Google Reviews by Elfsight and a Google Reviews app by Certified Code. Both were rated below three stars on the Wix App Market when we checked on 26 July 2026, and both are display only: they show the reviews you already have and do nothing to earn more. ReviewJet is not an App Market listing, it is an embed you paste in, and it also runs the email and SMS campaigns that produce the reviews.
For the custom element route, yes. Wix requires a Premium plan, a connected domain and no Wix ads on the site before custom elements will run, and states that this is for security reasons. The Embed HTML element carries no such requirement, so a free Wix site can still show Google reviews through the iframe route.
Use Add Elements, then Embed Code, then Embed HTML, and paste the widget script into the code box. Wix renders that element in an iframe, so set the frame height to fit your layout and check it on mobile. Your code must be served over HTTPS, because Wix will not display code served over plain HTTP on a published site.
The Embed HTML element puts your code in an iframe, and Wix says the code you embed will not be responsive even if it originally was. A custom element runs inline in the page, so it resizes with your layout and behaves like a normal section. Custom elements require a Premium plan and a connected domain; the HTML embed does not.
The same two routes exist in the Studio Editor. Add an HTML iFrame element for the quick version, or add a custom element for inline rendering that behaves properly inside Studio breakpoints and CSS grid. Because Studio sites are built responsively from the start, the custom element route is usually the better fit and avoids a frame that ignores your breakpoints.
Wix Reviews exists, but it collects product reviews on a Wix Stores site rather than Google reviews. It adds a Leave a Review button to product pages and switches on an automation that emails buyers 14 days after purchase by default. It cannot pull your Google Business Profile rating, so the two tools solve genuinely different problems and plenty of stores run both.
There are free tiers and they are tight. Elfsight caps its free plan at 200 widget views a month, which a modest homepage burns through in a couple of days, and free tiers usually carry vendor branding. The bigger gap is that free display widgets never ask a customer for a review, so the rating they show stops improving the day you install them.
It depends on which half of the problem you have. If you have plenty of reviews and only need them on the page, the cheapest display widget that renders cleanly at your traffic level wins, and on a small site that is often Elfsight's free tier. If your rating itself needs work, pick a tool that both collects and displays, because two subscriptions to solve one problem is the usual mistake.
No. Google stopped showing review rich results for self serving reviews on 16 September 2019, and the announcement names embedded third party review widgets specifically. Any widget promising stars in search from your embedded Google reviews is selling a feature Google removed years ago. Reviews still help your local ranking on your Google listing, which is a different mechanism entirely.
An async script fetches after your page has rendered, so it does not block content. The iframe route costs a little more, because the browser loads a second document inside your page. Put the widget below the fold where the layout allows, keep the number of reviews on screen sensible, and avoid stacking three review tools that each load their own CSS and JavaScript.
Open the Product Page template rather than an individual product, add the embed element there, and it appears across the whole catalogue at once. Google Business Profile reviews describe your company rather than a single item, so the usual place for them is near shipping and returns information, with per product star ratings handled separately by Wix Reviews.
Yes. ReviewJet merges Google, G2, Trustpilot and direct reviews into one feed, so a single element on your Wix page can show them together or filter to one source. Most Google reviews widgets for Wix are Google only, which means a second widget and a second layout the moment you add a review platform.
Keep going
Related pages
Review widget
The pillar page: layouts, platforms and setup for every stack.
Google reviews widget
The Google specific widget, in depth.
Google reviews on WordPress
The same choice, plugin versus embed.
Google reviews on Shopify
App versus Custom Liquid, and the three things called Google reviews.
Reviews aggregator
Merge Google, G2 and Trustpilot into one feed.
Review generation software
Automated email and SMS requests that earn the reviews.
Do Google reviews affect SEO
What Google actually documents about reviews and ranking.
Pricing
Starter, Plus and Pro, with what is in each.
Put your reviews to work
Automated requests, one widget for every source, live on your site this afternoon.
From $24/mo, billed yearly. No per-review fees.