White label reputation management software: white label review management for agencies

White label reputation management software lets your agency resell review collection, monitoring and display under your own brand. Your client sees your logo, your colors and your sending domain, and never sees ours. ReviewJet's Plus plan includes white label widgets and 5 client workspaces for $74 per month billed yearly, with no per-location fee.

That flat structure matters. Most agency platforms charge per location, so a roster of 20 multi-location clients quietly turns into four figures a month before you have billed anyone. Here is what is included, how the margin works, and how it compares.

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5 client workspaces on Plus No per-location fee Last updated July 2026

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Automated request email

            

                

                    
From: Your Company <hello@yourcompany.com>

                    
Subject: Quick favor? It takes 40 seconds

                

                

                    
Hi Jordan,

                    
You've been with us for 3 months, thanks for that. Would you share how it's going? One click below, 40 seconds, done.

                    
                    
Sent automatically 90 days after signup · timed to the customer's timezone

                

            

        

        

            
See it land in your own inbox

            
We'll send you this exact sequence the way your customers would receive it.

            

                
                
                
            

        

    


    
    

        

            
                 Widget built, here is your embed code.
            
                            
                    
                    
                
                    

        

            
        

    



                    

                    
Restyle the widget to a client's brand, then hand them the embed. On Plus and above it ships with no ReviewJet branding at all.

                

            

        

        

    


    
    

        

            

            
What is included

        
What white label actually covers on the Plus plan

            
Vendors use the phrase loosely. Some mean a logo swap on a dashboard nobody logs into. Here is the specific list, so you can check it against whoever else you are evaluating.

    

            

                                    

                        
Your brand on the dashboard

                        
Logo, color palette and product name. When a client logs in to check their review volume or read a new one-star, they see your agency, not a vendor they could go direct to next quarter.

                    

                                    

                        
Your domain on the emails

                        
Review request emails and SMS go out from your sending domain, so the client customer sees a brand they recognize. This matters for deliverability as much as branding, because a familiar sender gets opened.

                    

                                    

                        
Unbranded widgets

                        
The carousel, wall of love and rating badge your clients embed carry no ReviewJet mark. They inherit the client site styling, so the widget looks like part of the page rather than a bolted-on third-party box.

                    

                                    

                        
Five isolated workspaces

                        
Each client gets its own workspace with separate review sources, separate request sequences and separate widget styling. Nothing leaks between accounts, and you can hand a single client login without exposing the roster.

                    

                                    

                        
API access

                        
Pull review data into your own client reporting, or push request triggers from your CRM. If you already send clients a monthly dashboard, review metrics can land in it automatically instead of being copied by hand.

                    

                                    

                        
Flat pricing, not per location

                        
You pay $74 per month billed yearly for the plan, not per client location. A 40-location restaurant group costs you the same as a single-site dentist, which is where the margin on multi-location accounts comes from.

                    

                            

        

    


    
    

        

            

            
The margin

        
How agencies price reputation management services

            
Two ways to sell it. Both work, and which one fits depends on whether you want a new line item or a stronger existing retainer.

    

            

                                    

                        
As a standalone line item

                        
US agencies typically charge $300 to $1,500 per client per month for managed reputation work. The low end is software resale plus a monthly report. The high end includes writing review responses, handling escalations and running recovery campaigns after a bad review cluster. Five clients at even $400 covers the platform cost several times over.

                    

                                    

                        
Bundled into an existing retainer

                        
The other route is folding review management into an SEO or local marketing retainer as a differentiator rather than a separate invoice. It does not add a line item, but it raises the value of the retainer and it makes the account harder to churn, because the client review flow now runs through you.

                    

                            

            

                The thing that decides whether this is profitable is not the retail price, it is the delivery cost. Manual review chasing eats hours you cannot bill. Automated request sequences mean the work happens whether or not anyone on your team remembers the account that week, which is the difference between a healthy line item and a service you quietly stop delivering.
            

        

    


    
    

        

            

            
Honest comparison

        
White label review management platforms compared

            
Pricing checked against public sources in July 2026. The pricing model column is the one to read closely, because per-location fees are where agency margin disappears.

    

            

                

                    
                        

                            Platform
                            Entry price (2026)
                            Pricing model
                            Best for
                        

                    
                    
                                                    

                                ReviewJet Plus
                                $74/mo billed yearly ($149 monthly)
                                Flat, 5 workspaces, no per-location fee
                                Agencies with B2B SaaS and ecommerce clients who need collection plus on-site display
                            

                                                    

                                Vendasta
                                From about $199/mo for 10 locations
                                Per location above the allowance
                                Agencies wanting a whole reseller marketplace, not just reviews
                            

                                                    

                                ReviewGrower
                                From about $199/mo for 20 locations
                                Per location, white label included
                                Local agencies with high location counts and thin margins
                            

                                                    

                                Grade.us
                                From about $400/mo for 10 locations
                                Per location
                                Established agency resellers focused purely on reviews
                            

                                                    

                                Synup
                                Quote based
                                Per location
                                Multi-location clients who also need listings and local SEO
                            

                                                    

                                GatherUp
                                Quote based
                                Per location
                                SEO agencies wanting reviews tied to local rank tracking
                            

                                            
                

            

            

                Where the others win: if your clients are 50-location franchise groups that need listings management and local rank tracking alongside reviews, Vendasta and Synup cover more surface area than we do. We are the better fit when the client roster is B2B SaaS, professional services or ecommerce and the job is collecting reviews and getting them onto the client website.
            

        

    


    
    

        

            

            
How it works

        
Setting up a client workspace in four steps

            
Onboarding a new client takes under an hour once your branding is set, and the branding is a one-time job.

    

            

                                    

                        
01

                        
Brand the platform once

                        
Upload your logo, set your palette, verify your sending domain. Every workspace you create from then on inherits it, so this is not repeat work per client.

                    

                                    

                        
02

                        
Create the client workspace

                        
One workspace per client, fully isolated. Connect their Google Business Profile, G2 and Trustpilot sources so existing reviews import straight away.

                    

                                    

                        
03

                        
Set the request sequence

                        
Choose the trigger and the timing, write the request in the client voice, and let it run. Requests go by email or SMS from your domain.

                    

                                    

                        
04

                        
Hand over the widget

                        
Style the widget to the client site, copy the script tag, and either send it to their developer or paste it yourself. It updates as new reviews land.

                    

                            

        

    


    
    

        

            

            
FAQ

        
Questions agencies ask about white label review management

    

            

                

    
    

        White label reputation management software lets an agency resell review collection, monitoring and display under its own brand. The client sees the agency logo, domain and colors, with no reference to the underlying vendor. The agency sets its own retail price and keeps the margin between that price and the platform fee.
    



                

    
    

        Agency plans in 2026 typically run from about $99 to $400 per month, and the pricing model matters more than the headline number. Per-location pricing scales with your client roster and erodes margin fast. ReviewJet Plus is $74 per month billed yearly and includes white label widgets and 5 client workspaces with no per-location fee.
    



                

    
    

        Yes, on the Plus plan. You set the logo, the color palette and the verified sending domain, so review request emails reach your client customers from your agency domain rather than ours. Widgets your clients embed carry no ReviewJet branding, and the client dashboard shows your brand throughout.
    



                

    
    

        Most US agencies charge $300 to $1,500 per client per month for managed reputation work. The low end is software resale plus a report. The high end includes writing responses and handling escalations. Bundling review management into an existing SEO or local retainer instead of invoicing separately is the most common structure.
    



                

    
    

        Plus includes 5 workspaces, and Pro makes them unlimited. Beyond that we quote based on the roster, and the per-workspace cost drops as the count rises, because our delivery cost does not scale linearly. Get in touch with your client count and we will price it. There is no per-location component at any tier.
    



                

    
    

        Not from the product. The dashboard, the emails and the widgets all carry your branding. We do not contact your clients, and we do not market to them. What you tell them about your stack is your call, and plenty of agencies are open about it without any problem.
    



                

    
    

        Yes. A multi-location client sits in one workspace with each location's Google Business Profile connected separately, so you can see review volume and rating per location while reporting on the group as a whole. Because pricing is flat rather than per location, a 40-location group costs the same as a single site.
    



            

        

    


    
    

        

            

            
Keep going

        
Related pages

    

            

                                    
                        
Reputation management software

                        
The full category, compared honestly.

                    
                                    
                        
ReviewJet for agencies

                        
How agencies run reviews across a client roster.

                    
                                    
                        
Trustpilot alternative

                        
Seven Trustpilot competitors compared on price and fit.

                    
                                    
                        
Pricing

                        
Starter, Plus and Pro, with what is in each.

                    
                            

        

    


    

    

        
        
Put your reviews to work

        
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From $24/mo, billed yearly. No per-review fees.

    



    


    

    
    

        

            

                
Put your reviews to work

                
Live in an afternoon. From $24/mo billed yearly.