How to Display Reviews on Your Website (Every Source, One Widget)

To display reviews on your website, connect each review source to a widget tool, choose a layout, and paste one script tag where you want the reviews to appear. The widget pulls in your Google, G2, Trustpilot and directly collected reviews, keeps each one attributed to its author, and refreshes on its own as new reviews arrive. That is the whole job: no screenshots, no hand-typed quote walls, and nothing to update by hand.

The reason this question gets asked so often is that the obvious method, pasting a screenshot of a few good reviews, is the one that causes the most trouble. It goes stale the day a new review lands, it strips the attribution that platforms require, and it looks exactly like what it is. Below is how to do it properly, source by source, plus the format decisions that decide whether visitors actually read the reviews or scroll straight past them.

How do I show reviews on my website?

You show reviews on your website with a review widget: a small block of code that connects to your review platforms and renders the reviews on the page. The practical sequence is the same whatever tool you use. Connect the sources you already have reviews on, let the tool import your history so the widget is not empty, choose a layout that fits the placement, brand it to match your site, then copy the generated script tag into your page. On most tools, including ReviewJet, that takes about twenty minutes and needs no developer.

The part worth getting right is which reviews go into the widget. If your proof is spread across Google, G2 and Trustpilot, showing them one platform at a time makes each look thinner than it is. Merging them into a single feed with a reviews aggregator is what turns scattered reviews into a wall that reads as traction. Every review keeps a source badge, so the blend stays honest.

How to display Google reviews on your website

Connect your Google Business Profile to a review widget, and the tool imports your Google reviews with the author name, star rating and Google source badge intact. Display them live rather than as a screenshot, because Google's terms require you to keep the attribution Google supplies and prohibit editing or scraping the content. A live widget satisfies both automatically; a hand-typed quote wall where you tightened the grammar does not.

You can set a minimum rating so only your four and five star Google reviews display, and that is allowed as long as you do not pair the filtered set with a claim about an average it does not support. What you cannot do is rewrite a review or strip the reviewer's name. If you want the full rundown of the rules, we wrote a separate guide on using Google reviews on your website.

How to display Trustpilot and G2 reviews

Trustpilot and G2 work the same way as Google: connect the profile, import the history, and the reviews render inside your widget with their source badge. The difference is audience. The G2 reviews widget carries the most weight with B2B software buyers, who often check G2 before they check anything else, while the Trustpilot widget is more recognized in ecommerce and consumer services. If your buyers live on one of those platforms, showing that source prominently on your own site meets them where their trust already sits.

The stronger move is not to choose. A widget that shows Google, G2 and Trustpilot together, with directly collected reviews mixed in, gives a visitor one blended average and a deeper wall than any single profile. That is the entire case for aggregation, and it is why the widget above lets you toggle each source on and off to see the effect.

Which layout should you use, and where?

The layout decides whether reviews get read. Match it to what the visitor is doing on the page rather than defaulting to one style everywhere.

You are not limited to one. A common setup is a rating badge in the header sitewide, a carousel on the pricing page, and a full wall on a dedicated reviews page. If your tool includes unlimited widgets, the only real constraint is page weight, and a single script can serve all of them. The review widget guide goes deeper on picking a layout and where to place it.

Should you use a screenshot or a live widget?

Use a live widget. A screenshot of reviews is faster to make and worse in every way that matters: it freezes on the day you took it, it drops the attribution platforms require, and search engines see an image rather than the review text. A live widget keeps the wall current, preserves each author and rating, and adds real, refreshing text to the page. The one time a screenshot is defensible is a printed asset or a slide deck, where nothing is live anyway.

Will displaying reviews get you star ratings in Google?

No, and this is the promise to stop believing before you buy a tool for it. Since 2019, Google treats reviews about your own business placed on your own site, including through an embedded widget, as self serving and ineligible for review rich results. Embedding your Google reviews will not put stars next to your homepage in the search results. Product reviews about items you sell are a separate case and can still qualify, but a company reviewing itself does not.

The real benefit of displaying reviews is conversion. A visitor who sees a deep, current, credible wall of reviews at the moment they are deciding is measurably more likely to buy, and the refreshed text gives Google a reason to recrawl the page. Treat any ranking effect as a second-order bonus, not the reason you are doing it. The reviews earn their keep on the page, where the buying decision actually happens, which is also why it pays to keep steadily publishing search-optimized articles that bring qualified visitors to the pages your reviews sit on.

How to keep the wall growing after you embed it

A widget only reflects the reviews you have, so the last step is collection. Set review requests to fire on a real moment in your workflow, such as a closed deal, an onboarding milestone or a resolved support ticket, and send them by email or SMS. New reviews flow into the same pool the widget already displays, so the wall fills itself over time instead of depending on someone remembering to ask. That is the difference between a review widget that looks impressive at launch and one that still looks impressive a year later.

Put together, displaying reviews on your website is three decisions: which sources to pull, which layout fits each placement, and how you keep collecting. Get those right and the reviews do the selling for you on every page that matters.