Vendasta pricing: plans, alternatives and cost for agencies and resellers
Vendasta's $99, $499 and $999 tiers are minimum spend commitments, not subscriptions. Vendasta's own pricing page lists the subscription as $0 and the tier figure as a monthly minimum of qualifying products. You pay the tier amount at signing to cover month one, then the minimum acts as a floor on what you buy from the marketplace. Nearly every roundup reports these as flat fees, which is why agencies model the wrong number. Below is what Vendasta publishes, read at vendasta.com/pricing.
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If the part of Vendasta you actually sell is review collection and display, this is that slice on its own: your clients' reviews in one widget, under your brand, with no minimum spend.
What Vendasta publishes
How much does Vendasta cost per month?
Vendasta publishes three named tiers and a custom Enterprise tier. Each one shows a $0 subscription alongside a monthly minimum, a platform fee due at signing that covers the first month, and its own seat allowance. These are the figures printed on the pricing page.
| Tier | Subscription | Monthly minimum | Seats included | Extra seat | Contract |
|---|---|---|---|---|---|
| Starter | $0 | $99/mo of qualifying products | 1 | $30/seat/mo | None, billed monthly |
| Professional | $0 | $499/mo of qualifying products | 5 | $35/seat/mo | 1 year, billed monthly |
| Premium | $0 | $999/mo of qualifying products | 10 | $65/seat/mo | 1 year, billed monthly |
| Custom Enterprise | Contact for volume pricing | Not published | Contact | Contact | 1 year, monthly or annual |
Each tier also lists a platform fee due at signing equal to the tier minimum ($99, $499 or $999), described as covering your first month. Enterprise carries a custom activation fee or annual installment instead.
The part most comparisons get wrong
Is the Vendasta $99 plan a subscription fee?
No. It is a floor on what you buy, and the difference decides whether Vendasta is expensive or close to free.
How the offset works
Vendasta lists the subscription for Starter, Professional and Premium as $0, then attaches a monthly minimum of qualifying products to each. Qualifying products are the wholesale items you buy from the Vendasta marketplace and resell to clients: listings, reputation tools, websites, ads services and so on. If your wholesale purchases for the month reach the tier minimum, the minimum is satisfied by that spend. If they do not, you pay the shortfall as a platform fee.
So the honest way to read the $99 tier is not "$99 a month for software". It is closer to "you must put at least $99 a month of wholesale product through this platform, and if you do, the platform itself costs nothing extra".
Why it matters for your margin
An agency already reselling $600 a month of Vendasta products is not paying $499 on top at the Professional tier. It has cleared the minimum. An agency that signs Professional hoping to grow into it pays $499 every month in the meantime, on a twelve month contract, whether or not it sells anything.
That is the real risk in the pricing, and it is a sales risk rather than a software one. Vendasta rewards agencies that already know how to sell local services and punishes the ones still working out whether they can.
Beyond the headline tier
What else shows up on a Vendasta invoice
The tier minimum is the start of the number, not the end of it. These are the extra charges Vendasta publishes.
| Charge | Published cost | When it hits you |
|---|---|---|
| Extra team seats | $30, $35 or $65 per seat per month by tier | As soon as your team passes 1, 5 or 10 people |
| Extra Snapshot Reports | $2 per report | Past 10, 25 or 50 included per month by tier |
| Payment processing | 2.9% + $0.30 per transaction | When you bill clients through the platform |
| Wholesale product cost | Per product, varies, billed per location | Every product you resell, per client location |
| Onboarding | Not published on the pricing page | Third party guides quote figures that disagree with each other |
On onboarding, be careful with secondhand numbers. Several review sites quote an onboarding or activation fee in the hundreds to low thousands, and they do not agree on the range. Vendasta does not print one on its pricing page, so treat any figure you read elsewhere as unconfirmed and get it in writing from sales before you sign a twelve month tier.
Modeling it honestly
Does Vendasta charge per user?
Yes, above the seats your tier includes, and seat cost is the line agencies most often leave out of the model.
Small shop on Starter
One seat is included. A three person team adds two seats at $30 each, so $60 a month before a single product is bought, on top of clearing the $99 minimum.
Growing agency on Professional
Five seats included. An eight person team adds three at $35, so $105 a month, and the $499 minimum now sits under a one year contract rather than month to month.
Larger team on Premium
Ten seats included, then $65 each. Premium has the highest per seat rate of the three, so headcount growth is the expensive direction at the top tier, not the cheap one.
None of this makes Vendasta bad value. It makes the sticker price an incomplete number. Build your model from the tier minimum, plus seats above your allowance, plus the wholesale cost of every product per client location, and compare that against what you will actually invoice.
Vendasta alternatives
What are the alternatives to Vendasta for agencies?
The right comparison depends on how much of Vendasta you use. If you resell a whole stack, you are comparing platforms. If what you actually sell is reviews, you are comparing a platform against a tool, and the price gap is large.
| Platform | Scope | Published pricing model | White label | Best for |
|---|---|---|---|---|
| Vendasta | Full reseller stack: marketplace, CRM, fulfillment, billing, reputation | $0 subscription with $99, $499 or $999 monthly minimum spend | Yes, across the platform | Agencies reselling a broad local services catalog |
| GatherUp | Reviews, feedback, NPS surveys, listings add-on | $99/mo for 1 location, $60/mo per location for 2 to 10, agency tier by quote | Yes, on the agency tier | Agencies with a small number of high value locations |
| ReviewJet | Review collection and display: Google, G2, Trustpilot and direct | Flat $74/mo billed yearly for Plus, no minimum spend, no per location fee | Yes, from Plus | Agencies whose review offer is the product, not one shelf in a catalog |
Where Vendasta wins: nothing here replaces its marketplace, its client billing or its fulfillment services. If you resell websites, ads and listings alongside reviews, a review tool is not a substitute and swapping would cost you revenue. Where it loses: if reviews are the only shelf you sell, a minimum spend commitment is a large fixed cost for one feature.
Straight answer
Who Vendasta pricing works for, and who it does not
Two honest lists, because the tier you can afford matters less than whether the model fits how you sell.
It works when
- You already sell local services to SMBs and know your close rate.
- You want one platform to source, brand, bill and fulfill several product lines.
- Your monthly wholesale spend will clear the tier minimum from month one.
- You have the headcount to run fulfillment, or you buy Vendasta's services to do it.
It does not work when
- Reviews are the only thing you plan to resell.
- You are testing whether an agency offer sells before committing twelve months.
- Your client count is small enough that the minimum is most of your software budget.
- You need one branded review widget on client sites and nothing else.
If you landed in the second column, the thing you are shopping for is white label reputation management software rather than a full reseller platform, and the pricing conversation changes completely. Before you commit either way, it is worth working out what to charge clients for reputation management, because your retail price decides which platform cost you can carry.
Questions agencies ask before signing
Vendasta pricing questions
Keep comparing
Related pricing and agency pages
White label reputation management software
Run every client in its own workspace under your brand, your domain and your logo, with no per location fee.
GatherUp pricing per location
What GatherUp charges per location, what the agency tier withholds, and how the math lands at 10 and 50 clients.
Reputation management pricing
What review and reputation software costs across the market, and which pricing models scale with a client roster.
Sell reviews under your brand without a minimum spend
Google, G2, Trustpilot and direct reviews in one white label widget, a workspace per client, and a flat published price. No tier minimum, no per location fee, no twelve month contract.
From $24/mo, billed yearly. No per-review fees.