GatherUp Pricing: per location cost, agency tier and white label

GatherUp is one of the few review platforms that publishes a per location number instead of hiding everything behind a demo form, which makes it easy to price for a single client and surprisingly easy to misprice for twenty. The published plans start at $99 a month for one location and $60 a month per location after that. The agency tier, which is the one most people reading this actually want, is quote only. Here is what GatherUp publishes, what it withholds, and how the math lands once a client roster is involved.

How much does GatherUp cost?

GatherUp splits its pricing page into three plans, and only two of them carry a number. Small Business is $99 a month and covers one location. Multi Location is $60 a month per location and covers 2 to 10, with the location selector extending through higher bands up to 101 and above. Agency is a quote. Annual billing takes 20 percent off, and there is a 14 day free trial with no setup fee published on any tier.

What you get on every plan is more generous than the price suggests. GatherUp includes up to 300 SMS and 3,000 email credits per location per month, review monitoring across more than 100 sites, NPS surveys, multiple feedback request options, QR codes, integrations, reporting, notifications and AI drafted replies. API access is included rather than sold as an upgrade, which is unusual in this category and worth noting if you have ever tried to get review data out of a platform that gates it.

What does GatherUp cost per location?

$60 a month per location on the Multi Location plan, within the published 2 to 10 band. The number that matters is not the rate, it is what the rate does when multiplied. Per location pricing is linear, so it behaves very differently from the flat pricing most agencies budget with.

Those figures use GatherUp's published $60 per location rate and its published 20 percent annual discount. Above 10 locations GatherUp lists further tiers rather than a public rate, so anything you read about 50 or 100 location pricing is either a quote someone received or an estimate. Treat it as an estimate.

Does GatherUp offer white labeling?

Yes, on the Agency plan, and GatherUp describes it as white label reputation management software for your clients. What it does not do is publish what that costs. The Agency tier is a request a quote box, and GatherUp's white labeling help article is rendered client side, so it does not return figures to a plain page fetch either. Third party blogs quote specific white label and setup fees, but they do not agree with each other and none of them cite a GatherUp page you can open. Ask sales for the number in writing before you build a client proposal on it.

This is the single most common frustration with agency pricing in this category. The tier built for resellers is the one tier you cannot price without a sales call, which makes it hard to work out your margin at the exact moment you are trying to decide whether the offer is viable at all. If you are at that stage, it helps to fix your retail price first and work backwards, which is what our guide to pricing reputation management services walks through.

Is GatherUp worth it for agencies?

It depends almost entirely on the shape of your client roster rather than its size. GatherUp is strong value for an agency with a small number of high value clients, particularly multi location ones where the included SMS and email credits scale per location and the feature set is genuinely deep. It gets expensive fast for an agency with many small single location clients, because every one of them adds a full per location fee regardless of how few review requests that client actually sends.

Run the comparison on your real roster. Twelve single location clients at a per location rate is a four figure monthly software bill before you invoice anyone, and those are usually the clients paying you the least. That is the point where agencies start looking at flat priced platforms, or at splitting the roster so only the larger accounts sit on the per location tool.

What are the alternatives to GatherUp?

The honest answer is that GatherUp competes in two different fights at once. Against full reseller platforms it is the lighter, cheaper option focused on reviews. Against single purpose review tools it is the heavier, more expensive one with listings, surveys and feedback attached.

• Vendasta sells the whole reseller stack: marketplace, CRM, billing and fulfillment. Its tiers work as minimum monthly spend rather than flat fees, which we break down in detail on our Vendasta pricing page. Pick it if reviews are one shelf among several you resell.
• Birdeye and Podium sit further upmarket and publish no public pricing at all, listing every plan as a custom quote. Expect a sales process and a contract rather than a checkout.
• A flat priced review platform covers collection and display without per location arithmetic. That is the category we are in, and it is the right comparison only if reviews are the whole job.

What does GatherUp not include?

Listings Hub is the add-on most agencies end up wanting, and at $40 per location per month it can cost two thirds again on top of the base rate. Review Defense is offered in three plans with pricing not shown on the page. Neither is included by default, so a quote built only from the per location rate will come in low.

The other thing no platform includes is the work. Software collects and displays reviews, but somebody still has to write responses in a brand voice, escalate the angry ones and chase the clients who never approve anything. Agencies that sell reputation management as a managed service usually underprice that labor, and the ones that scale either automate the drafting or bring in a support team to handle the response writing rather than absorbing it into account management time.

How does GatherUp compare on price to a flat plan?

Directly, using published numbers on both sides. GatherUp is $60 per location per month within its published band. ReviewJet Plus is $74 a month billed yearly and includes 5 client workspaces, white label widgets and a custom request page domain, with no per location fee. At one or two locations GatherUp is competitive and brings more surrounding features. At five clients the flat plan is a fraction of the cost. At ten it is not close.

That comparison is only fair if reviews are what you are buying. GatherUp's listings management, NPS surveys and feedback tooling are real products, and if you resell those, the per location bill buys something a review widget does not. If your client deliverable is collecting reviews and putting them on a site under your brand, the extra scope is cost without revenue, and white label reputation management software priced flat is the cheaper structure.

Does GatherUp have a free trial?

Yes, 14 days, and no setup fee is published on any tier. Use it on a real client rather than a test account. The question a trial answers well is whether the review request flow fits how that client actually talks to customers, which is the thing that decides whether review volume goes up. The question it answers badly is what the agency tier costs, because that still needs a quote.

The practical way to decide

Count your locations, not your clients. Per location pricing is fine when locations are few and valuable, and punishing when they are many and small. Add the $40 per location Listings Hub charge if you intend to sell listings management, because most agencies do and then forget it in the model. Get the agency tier and white label figures in writing before you quote a client, and never build a proposal on a number from a comparison blog, including the estimates in this one that are labeled as estimates.

Then check the number against what you will invoice. If software eats more than about a fifth of your retail price, the offer is fragile, and the fix is usually a different pricing structure rather than a harder negotiation.