Reputation management pricing and cost in 2026: what Birdeye, Podium and Trustpilot really charge
Reputation management software costs roughly $25 to $150 per month per location. Done for you agency retainers are a different product and are commonly quoted at $500 to $3,000 a month. The complication is that the two biggest names in the category, Birdeye and Podium, publish no prices at all, so most figures you find online are third party guesses that contradict each other. Everything below was checked at each vendor's own page on 3 August 2026, and we say plainly where a number does not exist.
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Checked 3 August 2026
Most reputation management vendors no longer publish a price
We opened the pricing page of every major vendor in the category on the same day and recorded exactly what was on it. This is the result.
| Vendor | Publishes a price? | What its own page says | Billing unit |
|---|---|---|---|
| Birdeye | No, nothing at all | "Pricing built around outcomes, not seat counts." Asks for your location band and mobile number, then GET PRICING. | Location bands |
| Podium | No | "Plans designed to fit your specific business needs, talk to our sales team for details." | Not stated |
| NiceJob | No, not any more | The pricing URL now redirects off the main site to a lead capture page. | Not stated |
| BrightLocal | Partly | Platform plans are listed as "Price on request". It does publish a $1,299 per month managed SEO service and citation building from $2 per citation. | 1 to 100+ locations |
| Reputation.com | Yes | Three named tiers with per location rates, and custom pricing above 125 locations. | Per location, per month |
| Trustpilot | Yes | Four tiers with prices, plus the terms: "All contracts are a 12-month commitment, starting at the prices below." | Per domain, per month |
| ReviewJet | Yes, in full | Every tier, limit and yearly rate on the pricing page, no sales call needed. | Flat, per account |
That pattern matters more than any single number. When four of seven vendors will not name a price, the "average cost of reputation management" articles you find in search results cannot be built from vendor data, because the vendor data does not exist publicly. They are built from old sales quotes, from each other, or from estimates. We would rather tell you the number is missing than invent one.
Verifiable numbers
Reputation management prices you can actually check
These are the published rates, taken from each vendor's own pricing page. Nothing here is a third party estimate.
| Vendor and plan | Published price | Unit | Terms stated on the page |
|---|---|---|---|
| Reputation.com, Rep Core | $80/mo | per location | Custom plans above 125 locations |
| Reputation.com, Rep Core + Pulse | $115/mo | per location | Marked most popular |
| Reputation.com, Rep Core + Surveys | $150/mo | per location | Adds survey capability |
| Trustpilot, Starter | from $99/mo | per domain | 12 month commitment. Only for businesses up to $5m revenue |
| Trustpilot, Plus | from $319/mo | per domain, up to 3 | 12 month commitment, 14 day trial |
| Trustpilot, Premium | from $799/mo | per domain | 12 month commitment |
| BrightLocal, managed SEO | $1,299/mo | service | Platform plans themselves are price on request |
| ReviewJet, Starter | $24/mo yearly, $49 monthly | flat, whole account | 1,000 requests/mo, all four review sources |
| ReviewJet, Plus | $74/mo yearly, $149 monthly | flat, whole account | 5,000 requests/mo, 5 workspaces, white label |
Reputation.com and Trustpilot figures were read from their own pricing pages, on 3 August 2026 and 31 July 2026 respectively. Read the full Trustpilot tier breakdown, including the revenue cap that quietly triples the entry price for larger businesses, on our Trustpilot pricing page. Prices move, so check the date on any page quoting them, including this one.
The two you cannot price
What happens when you ask Birdeye and Podium what they cost
Both are strong products. Neither will tell you a number without a conversation, and that shapes your buying process more than the price itself.
Birdeye pricing
Birdeye's pricing page carries the headline "Pricing built around outcomes, not seat counts" and a single promise underneath: one platform, one contract, and you pay only for what you deploy at your locations. There is no plan table, no starting price and no dollar figure anywhere on the page.
What it does have is a form. It asks how many locations you run, offering bands of 1 to 3, 4 to 9, 10 to 39, 40 to 249, 250 to 999 and 1000 or more, and it asks for the best mobile number to reach you. Then you press GET PRICING.
Those bands are the most informative thing on the page. A vendor that quotes by location band is a vendor whose price scales with location count, whatever the headline says about seat counts. If you run one location, expect a very different conversation from a 40 location brand.
Third party articles put Birdeye somewhere between about $299 and $449 per location per month, and several claim undisclosed fees on top. We cannot verify any of it against Birdeye, and the figures disagree with each other, so treat every one of them as hearsay until Birdeye quotes you directly.
Podium pricing
Podium is briefer still. Its pricing page says plans are designed to fit your specific business needs, and to talk to the sales team for details. It points to a plan comparison and a demo request, and lists a sales phone number.
There is no entry price, no tier name attached to a number, and no statement of the billing unit. Podium sells messaging, phone and payments alongside reviews, so a quote usually covers a bundle rather than review management on its own. That makes a like for like comparison against a review tool genuinely difficult, and it is worth asking sales to price the review module separately.
Published third party estimates for Podium cluster in the high hundreds per month per location. Same caveat: unverifiable, and contradicted by other sources.
Four questions to ask before you take the demo
If a vendor will not publish a price, get these in writing before you spend an hour on a call. They are the terms that turn a reasonable headline rate into a bill you did not expect.
- What is the billing unit? Per location, per domain, per seat or per account. This single answer changes your total more than the rate does.
- How long is the contract, and is it billed upfront? Annual prepaid is common at the enterprise end and there is often no monthly option to test with.
- What costs extra? Onboarding, implementation, extra users, extra locations mid term, API access, and premium support are all commonly separate.
- What happens at renewal? Ask for the renewal uplift cap in writing. A price that rises 20% in year two is a different purchase from the one you signed.
The arithmetic nobody shows you
Why the billing unit costs more than the price
Two vendors can quote similar monthly rates and produce wildly different invoices. Here is the same business priced three ways, using only published numbers.
Take a business with 12 locations, or a group running 12 brand domains, which is where most multi site buyers land. Nothing below is estimated. It is published rates multiplied out.
| Priced as | 1 location or domain | 12 locations or domains | Per year at 12 |
|---|---|---|---|
| Reputation.com Rep Core, $80 per location | $80/mo | $960/mo | $11,520 |
| Reputation.com Rep Core + Pulse, $115 per location | $115/mo | $1,380/mo | $16,560 |
| Trustpilot Plus, $319 per domain (covers up to 3) | $319/mo | $1,276/mo across 4 subscriptions | $15,312 |
| ReviewJet Plus, flat | $74/mo | $74/mo | $888 |
The honest reading of that table is not that one product is 13 times better value than another. It is that you are buying different things, and you should know which one you need before you compare the numbers. The next section says plainly when the expensive option is the right one.
Where each option wins
When a suite is worth the money, and when it is not
We sell review software. We are not going to pretend a $24 tool replaces an enterprise platform, because you would find out in week two.
Pay for an enterprise suite when
- You manage dozens or hundreds of physical locations, each with its own Google Business Profile to keep accurate.
- You need listings management pushing hours, addresses and categories to many directories at once.
- You want SMS and web chat, social publishing per location, and surveys in one contract.
- You need per location reporting that regional managers are held to.
- Procurement requires SSO, custom roles and a signed SLA.
Pay an agency retainer when
- You have an active reputation problem: a damaging article or a review brigade that needs a strategy, not a tool.
- Nobody internally will write review responses, so you are buying labor rather than software.
- You need content produced and search results reshaped over months.
- Expect this to be quoted in the hundreds to low thousands per month, and expect the software licence to sit underneath it as a separate cost.
Buy review software like ours when
- The actual job is asking every customer for a review and showing the results where buyers hesitate.
- You are one brand, a handful of brands, or an agency serving clients, rather than 200 storefronts.
- You want Google, G2, Trustpilot and direct reviews in one place and one embed.
- You want to know the price before a sales call, and you want it flat as you grow.
To be specific about our own limits: ReviewJet collects and displays text reviews from Google, G2, Trustpilot and your own customers. It does not do directory listings management, social publishing or video testimonials. If listings sync across 200 locations is the reason you are shopping, a suite is genuinely the right purchase and we would rather you bought one. If you want the category overview first, our reputation management software page covers what the tools do, and review platforms for business covers which review sites are worth being on at all.
Cost drivers
Six things that decide what reputation management costs you
Rate cards are the smallest part of the equation. These are the variables that actually move the total.
Locations or domains
The single biggest multiplier. Per location and per domain pricing means a 20 site business pays roughly 20 times a single site for identical software. Ask for the unit before the rate.
Review request volume
Collection is usually metered. Trustpilot Starter includes 100 invitations a month, which is about $0.99 each at $99. Divide any quote by the included volume to get the number that matters.
Modules you will not use
Suites bundle listings, social, chat, payments and surveys. If reviews are the only module you open, most of the licence is shelfware. Audit last month's usage before renewing.
Contract length and prepayment
A 12 month prepaid commitment is standard at the top of the market. It removes your ability to test cheaply, and it is the term most worth negotiating.
Seats and workspaces
Some vendors charge per user, which turns a marketing hire into a line item. Others cap workspaces, which matters if you are an agency separating clients.
Setup and onboarding fees
One time implementation charges rarely appear in headline pricing and are common on enterprise deals. Ask explicitly whether onboarding is included or billed.
Agencies reselling reputation management face the same arithmetic from the other side, because most vendors charge them per client location too. Our white label review management page covers the flat alternative, and how to price reputation management services covers what to charge clients on top.
A sane buying process
How to price reputation management in four steps
Do this in order and you will not overpay, whichever vendor you end up choosing.
01
Write down the job
One sentence. "Get more Google reviews for three clinics and show them on our site" is a software job. "Push a bad news story off page one" is an agency job. Most overspending starts by skipping this line.
02
Count your billing units
Locations, brands, domains and users. This is the number every quote will be multiplied by, so know it before you are on the phone.
03
Price the published vendors first
Get a real number from the vendors that publish rates. That gives you a baseline to judge any quote from the ones that do not, instead of walking in blind.
04
Test collection, not features
Run a real request campaign to 100 customers on a trial and count the reviews that arrive. Review volume is the outcome you are paying for. Feature lists are not.
Questions people actually ask
Reputation management pricing FAQ
It splits into two very different products. Reputation management software, which you run yourself, is roughly $25 to $150 per month per location. Done for you agency work, where people write content and respond on your behalf, is commonly quoted at $500 to $3,000 a month. Most people searching for the price of reputation management are quoted the agency number and assume that is what the software costs.
Birdeye does not publish a price. We checked birdeye.com/pricing on 3 August 2026 and there is not a single dollar figure on the page. Instead it asks for your location count, in bands from 1 to 3 up to 1000 or more, plus your mobile number, then offers a GET PRICING button. Third party blogs quote figures from about $299 to $449 per location per month, but none can be verified against Birdeye itself.
Podium does not publish prices either. Its pricing page, checked on 3 August 2026, says only that plans are designed to fit your specific business needs and to talk to the sales team for details. There is no plan table and no starting price, so the only way to learn what Podium costs for your business is a sales conversation.
Reputation.com is one of the few enterprise vendors that publishes rates. Checked on 3 August 2026, its page lists Rep Core at $80 per location per month, Rep Core plus Pulse at $115 per location per month, and Rep Core plus Surveys at $150 per location per month, with custom plans above 125 locations. Multiply by your location count to get the real figure.
There is no trustworthy average, and anyone quoting one is averaging two different products. The published software prices we could verify in August 2026 ranged from $24 to $150 per month, while agency retainers are typically quoted in the hundreds to low thousands per month. An average across both tells you nothing useful about your own bill.
Because each location is a separate unit of work. Every location has its own Google Business Profile, its own review history and its own stream of new reviews to answer. Vendors built for multi location brands price that way because their own cost grows with locations. It is also why a 20 location business can pay 20 times what a single location pays for identical software.
Because a quote can be shaped to the buyer once sales knows the location count, the industry and the urgency. Birdeye asks for your location band and mobile number before it will discuss numbers. That is a rational sales model, but it costs you the ability to compare vendors on price, and it is why third party estimates of the same product differ by hundreds of dollars.
The enterprise ones usually do. Trustpilot states in its own terms that all contracts are a 12 month commitment. Buyers of Birdeye and Podium widely report annual agreements billed monthly. Because neither vendor publishes terms, ask for the contract length and the cancellation clause in writing before you see a demo, not after.
Partly. Claiming and replying on Google Business Profile is completely free and always will be, and Trustpilot has a genuine free tier capped at 50 review invitations a month. What is not free is asking customers for reviews at volume and displaying those reviews on your own website, which is where paid tools start earning their keep.
For a single location or a single brand, budget in the tens of dollars a month, not the hundreds. The job at that size is asking every customer for a review and showing the results on your site. That is software work. Retainers in the hundreds or thousands only make sense when you have an actual reputation problem to suppress or dozens of locations to coordinate.
Software gives you the machinery: review requests, monitoring, responses and widgets that you operate. An agency supplies the labor, and often content production and search suppression on top. Software is a monthly licence in the tens of dollars per location. An agency is a service retainer, and the two are not substitutes for one another. Plenty of businesses pay for both.
It is worth it when reviews are visibly deciding sales: buyers searching your name plus reviews, a thin or ageing review count next to competitors, or a rating dragging down local ranking. It is poor value when you are paying suite prices for listings, social and messaging modules you never open. Audit which modules you actually used last month before you renew. Our breakdown of reputation management software cost walks through that audit.
Keep reading
Related pricing and vendor pages
Trustpilot pricing
Every published tier, the per domain trap and the $5m revenue cap on the entry plan.
Reputation management software
What the category actually does, and which parts of it you are likely to use.
Review management software
Monitoring, responding and reporting on the reviews you already have.
Review generation software
The collection half: automated email and SMS review requests.
White label review management
For agencies billing clients, priced flat instead of per client location.
Review platforms for business
Which review sites are worth being on, and what each one really costs.
Know the price before the sales call
Every ReviewJet tier, limit and yearly rate is published. Flat pricing, all four review sources from the entry plan, no per location multiplier.
From $24/mo, billed yearly. No per-review fees.