Trustpilot alternatives: 7 Trustpilot competitors compared on price and features
The best Trustpilot alternative depends on which of Trustpilot's two jobs you actually need. If you want a public review profile that consumers search for by name, Reviews.io is the closest like-for-like swap. If what you really want is to collect reviews and show them on your own website, a first-party tool like ReviewJet, Senja or Shapo does that job for roughly a tenth of the price, and you keep the reviews.
Trustpilot's own plans page listed Starter at $99 per month, Plus at $319 and Premium at $799 when we checked it on 31 July 2026, all per domain and billed annually on a 12 month commitment. The full breakdown sits on our Trustpilot pricing page. Below is an honest comparison of seven options, including where Trustpilot still wins.
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Why teams look
Why companies go looking for a Trustpilot alternative
Four reasons come up again and again. Not all of them apply to every business, so work out which one is yours before you switch.
The price does not match the traffic
Trustpilot is priced per domain on an annual contract. That is defensible when thousands of buyers search your brand plus the word reviews every month. For a B2B SaaS company whose buyers never open a Trustpilot profile, it is a large fixed cost for a page nobody visits.
You do not own the reviews
Reviews collected on Trustpilot live on Trustpilot. You can display them with attribution, but you cannot take the review base with you as content you own. Teams who want reviews on their own domain, in their own schema, build a first-party base in parallel.
Your buyers read G2, not Trustpilot
For US B2B software, the profiles that influence a deal are G2 and Capterra. Trustpilot skews toward consumer and ecommerce. Paying for the wrong profile is a common mismatch when a SaaS team copies an ecommerce playbook.
Moderation cuts both ways
Trustpilot moderates aggressively, which protects the platform but means you have limited control over what appears. A 2025 BrightLocal survey found 34 percent of consumers questioned review authenticity on major platforms, so an open profile is not automatically more persuasive than a well-attributed first-party wall.
Honest comparison
Trustpilot competitors compared: price, what it does, who it fits
Pricing verified against public sources in July 2026. Vendors change prices, so check the vendor page before you sign. Figures marked reported come from third-party trackers because the vendor does not publish a price.
| Platform | Entry price (2026) | Public profile | What it is really for | Best for |
|---|---|---|---|---|
| Trustpilot | $99/mo Starter, $319/mo Plus, $799/mo Premium, per domain, annual (published) | Yes, strong consumer brand | A searchable public review profile plus Google Seller Ratings eligibility | Consumer and ecommerce brands whose buyers search the profile |
| ReviewJet | $24/mo Starter, $74/mo Plus, $249/mo Pro (yearly billing) | No | Collecting reviews by email and SMS, then merging Google, G2 and Trustpilot into one widget on your own site | US B2B SaaS, agencies and ecommerce teams who want proof on their own pages |
| Reviews.io | From $29/mo, tiers to $499/mo | Yes | The closest like-for-like open review platform, and it lets you take your review data with you | Ecommerce teams who want a public profile without Trustpilot pricing |
| Senja | From about $16/mo Pro, $49/mo Business | No | Text and video testimonials plus walls of love | Founders and small teams who want video testimonials cheaply |
| Shapo | From about $29/mo | No | Importing reviews from 20+ sources and displaying them in widgets | Small teams who mainly need display, not collection |
| Yotpo | Free up to 50 orders/mo, Starter $15/mo, Pro $119/mo, both banded by order volume | Partial | Ecommerce reviews and loyalty in one suite, since the native email and SMS products ended 31 Dec 2025 | Shopify brands who want reviews bundled with loyalty |
| Google Business Profile | Free | Yes, highest trust for local | Reviews that show in Google Maps and Search | Any business with a physical location or local service area |
Where Trustpilot still wins: brand recognition with consumers, eligibility for Google Seller Ratings in shopping ads, and a profile that ranks for your brand name. If any of those three matter to your revenue, keep Trustpilot and add a first-party layer rather than replacing it.
Asked another way
Sites like Trustpilot: which one replaces which job
People searching for sites like Trustpilot are usually after one of three different things. Trustpilot bundles them, which is why no single site is a drop-in replacement.
| The job Trustpilot does | Similar sites that do it | What is different |
|---|---|---|
| A public consumer profile that ranks for your brand | Reviews.io, Sitejabber, ResellerRatings, Yelp | Far less consumer name recognition, which is most of what Trustpilot's price buys. Yelp skews local and its filtering is aggressive. |
| B2B software buyer research | G2, Capterra, TrustRadius, Software Advice | Where B2B shortlists actually get built. Free to claim and respond. G2 publishes no Marketing Solutions pricing at all. |
| Local discovery and map visibility | Google Business Profile, Yelp, BBB | Google Business Profile is free with no paid tier, and it outweighs everything else for local intent. BBB accreditation is paid and priced by local BBBs. |
| Collecting reviews by email and SMS | ReviewJet, Reviews.io, Yotpo, Judge.me | This is software, not a destination site. Usually a fraction of the price, because you are not paying for someone else's audience. |
| Showing reviews on your own website | ReviewJet, Trustindex, Elfsight, EmbedSocial | Widget tools start around $65 a year. Trustindex genuinely beats us on headline price. Elfsight meters by widget views, so it costs more as a page succeeds. |
The practical read: if you want Trustpilot's audience, only another consumer destination substitutes, and none of them carry the same recognition. If you want the collection and display machinery, that is software, and it costs a fraction of a profile subscription. Most companies searching for Trustpilot competitors turn out to want the second thing.
How to choose
The question that actually decides it
Before you compare feature lists, answer this: do your buyers go looking for a review profile, or do they decide on your website?
01
If buyers search your brand plus reviews
You need a public profile that ranks, and you should keep one. Trustpilot or Reviews.io both do this. Compare on price and on whether you can export your data if you leave, which is where Reviews.io has the clearer policy. Then add a widget so the proof also appears on your own pages.
02
If buyers decide on your pricing page
This is most US B2B SaaS. Your money is better spent collecting reviews systematically and putting the strongest ones next to the pricing table, the signup form and the objection they are stuck on. That is a first-party job, and it costs far less than a public profile subscription.
03
If you sell locally
Google reviews outweigh everything else for local intent, and Google Business Profile is free. Spend the budget on getting more Google reviews consistently, not on a second profile. Then embed those Google reviews on your site so they work twice.
04
If you run an agency
You need multi-client workspaces and white-label output, which the consumer review platforms do not prioritize. Look at tooling built for resellers instead, where each client gets their own workspace under your brand.
Where we fit
What ReviewJet does that a public review profile does not
We are not trying to be a Trustpilot replacement profile. We are the layer that gets reviews collected and gets them in front of the buyer on your own site.
Collection runs on its own
Review requests fire automatically after a closed deal, an onboarding milestone or a support resolution, by email or SMS. The wall keeps filling without a human remembering to chase anyone, which is the part most teams quietly stop doing by month three.
Every source in one widget
Google, G2 and Trustpilot reviews merge into a single wall with a source badge on each one. Forty reviews split across three thin profiles look like nothing. Merged, they read as a company with real traction. Source aggregation is included from the Starter plan up.
It lives on your pages
One script tag, roughly 12KB, renders inline with no iframe and no layout shift. Put a carousel next to the pricing table, a rating badge in the nav, a full wall on a dedicated page. Reviews influence the decision at the moment it is being made.
Plenty of our customers keep Trustpilot and run ReviewJet alongside it. The profile handles brand-name search, the widget handles the pricing page. If you want to see how the aggregated wall looks with your own sources, the studio above is the real engine, and you can read the full breakdown of reputation management software if you are evaluating the wider category.
FAQ
Questions people ask about Trustpilot alternatives
It depends which job you need done. For a public consumer profile the closest similar sites are Reviews.io, Sitejabber and ResellerRatings. For B2B software it is G2, Capterra and TrustRadius. For local businesses it is Google Business Profile, which is free and matters more than any of them. No single site replaces Trustpilot outright, because Trustpilot bundles a destination audience with collection and display tooling. We break the choice down by who reads each platform on our guide to customer review platforms and sites like Trustpilot.
In the consumer review destination market, Reviews.io, Sitejabber and Yelp. In B2B, G2 and Capterra take most of the software buyer research that Trustpilot would otherwise capture. On the tooling side, review collection and widget products like ReviewJet, Yotpo, Judge.me and Trustindex compete for the same budget without running a public profile at all, which is usually why they cost less.
Keep going
Related pages
Trustpilot widget
Embed your Trustpilot reviews alongside Google and G2.
Review platforms for business
Google, G2, Capterra and Trustpilot compared on cost and fit.
Reputation management software
The full category, compared honestly.
White label review management
Multi-client workspaces under your own brand.
Review management software
Collect, monitor and respond in one place.
Put your reviews to work
Automated requests, one widget for every source, live on your site this afternoon.
From $24/mo, billed yearly. No per-review fees.