Yotpo pricing in 2026: Yotpo cost per month, every plan, and cheaper alternatives
Yotpo Reviews costs $0, $15 or $119 per month at the entry order band, per Yotpo's own Shopify App Store listing. Free covers up to 50 monthly orders, Starter is $15 per month or $144 per year, Pro is $119 per month or $1,068 per year. Both paid tiers carry one sentence that decides your real bill: "pricing changes based on order volume." Checked 23 August 2026.
That single sentence is why every article about Yotpo quotes a different number. $15 and $79 are both correct Starter prices, at different order volumes. Below is what is verifiable, what is only reported, and what the same job costs elsewhere.
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Read at the source, 23 August 2026
Yotpo pricing plans: what Yotpo itself publishes
Yotpo's own Shopify App Store listing is the one place the company puts dollar figures on a page. These are those figures, exactly as listed.
| Plan | Monthly | Annual | Order limit | What the tier adds |
|---|---|---|---|---|
| Free | $0 | n/a | Up to 50 monthly orders | Automatic review requests, email templates, sentiment and profanity checks, on-site review display, AI chat support |
| Starter | $15 | $144 (save 20%) | Scales with order volume | Photo and video review collection, Google rich snippets, Google Shopping Ads, reviews carousel |
| Pro | $119 | $1,068 (save 25%) | Scales with order volume | Google Seller Ratings, custom questions, AI reviews summary, smart sorting, technical support by email |
| Premium and Enterprise | Not published | Not published | Negotiated | Handled through Yotpo sales rather than the app listing |
Two lines worth reading twice
- "Pricing changes based on order volume." It sits under Starter and under Pro. It means the plan name is fixed and the price is not.
- "External charges may be billed by Yotpo separately from your Shopify invoice." Anything sold outside the self-serve tiers can land on a second bill.
- All charges are in USD, billed every 30 days, with recurring and usage-based components.
- The listing shows 4.8 stars from 4,392 reviews, which is a strong product signal and says nothing about your price.
What the free plan actually gets you
Fifty orders a month is the cap, and it is a real cap on orders rather than on reviews. A store shipping two orders a day fits. A store shipping three does not, halfway through the month.
The useful part is that the free tier is permanent, not a 14 day trial. You can leave it running for a full quarter and learn your actual review response rate before you spend anything, which is a far better input to the buying decision than a demo.
The question behind most Yotpo searches
Why do other websites quote different Yotpo prices?
Search "Yotpo pricing" and you will find Starter at $79, Pro at $169, Premium at $799 and bundles at $368 and $1,198. Then you open the app listing and see $15 and $119. It looks like someone is wrong. Nobody is.
Yotpo bands its price by monthly order volume. The $15 and $119 are the bottom of each band, which is what a small store sees when it installs the app. The $79 and $169 figures that circulate are widely reported as the same two plans at around 500 monthly transactions. Both can be printed truthfully, and neither is a rate card, because the plan you are buying has a different price for every store that buys it.
We separate the two on this page deliberately. The table above is what Yotpo publishes. The figures in this paragraph are reported, not verified: $79 Starter and $169 Pro at 500 transactions, $799 Premium at 1,000, a Reviews Pro plus Loyalty Pro bundle around $368, a Premium bundle around $1,198, and overage of roughly $0.20 per order past the cap. Those come from third-party write-ups, not from a Yotpo page, so treat them as the shape of the curve rather than your quote.
The practical consequence: a Yotpo price you read anywhere, including here, is meaningless without the order volume attached to it. When you ask Yotpo for a number, lead with your monthly order count. When you read a comparison, check whether it says what volume its figure applies to. Most do not, which is exactly how this confusion propagates. The same dynamic runs through reputation management pricing generally, where quote-only vendors leave a vacuum that other people's invoices fill.
The thing a 2024 comparison will not tell you
Is Yotpo shutting down? No, but two of its products ended
If you are pricing Yotpo against an all-in-one, the plan you are pricing no longer exists.
Yotpo is not shutting down. On 5 August 2025 it announced that its native Email and SMS products would be discontinued on 31 December 2025, so it could concentrate on Reviews and Loyalty. Those two products are still sold and still developed. The steady stream of "is Yotpo going out of business" searches traces back to that announcement and to nothing else.
What it changes for a buyer is the comparison, not the vendor's health. Yotpo used to be pitched as reviews, loyalty, email and SMS from one login, and a lot of the pricing content still online was written against that pitch. From 2026 you buy reviews and loyalty from Yotpo and your messaging from someone else. Yotpo named Attentive as its preferred migration partner for annual customers and pointed self-serve brands to Omnisend, while Klaviyo ran a competing offer to pick up the accounts.
Two budget effects follow. First, any "consolidate on one vendor" saving you were counting on is gone, and your true 2026 cost is Yotpo plus an email and SMS platform. Second, review data now has to cross a vendor boundary to reach the tool that sends your campaigns, so the integration quality between your reviews platform and your messaging platform stops being a nice-to-have. That is worth checking before the price.
Six vendors, prices read at source
Yotpo alternatives and competitors: what each one costs
Every figure below was read on the vendor's own listing or pricing page on the date shown. Where a vendor bands by volume, the row says so rather than pretending there is one number.
| Vendor | Published price | Does the price move with volume? | Billing unit | Best for | Checked |
|---|---|---|---|---|---|
| Yotpo | Free $0 up to 50 orders, Starter $15/mo or $144/yr, Pro $119/mo or $1,068/yr. Premium and Enterprise unpublished. | Yes, both paid tiers state "pricing changes based on order volume" | Per store, per month | Stores that want reviews and loyalty from one vendor, and Google Seller Ratings on Pro | 23 Aug 2026 |
| Judge.me | Free plan, plus Awesome at $15/mo flat. 15 day trial of Awesome. | No. A store doing 30,000 orders pays the same $15 as one doing 300. | Per store, per month | Cost-sensitive Shopify stores that want full review features without volume banding | 23 Aug 2026 |
| Okendo | Free $0 up to 50 orders/mo, Essential $19/mo up to 200, Growth $119/mo up to 1,500, Power $299/mo up to 3,500. | Yes, but the bands are published, so you can budget before you talk to anyone. | Per store, per month | Brands that want the volume math visible up front and reviews plus loyalty in one app | 23 Aug 2026 |
| Loox | Free plan, Convert $49.99/mo including 300 orders with $50 per additional 300, Unlimited $299.99/mo. | Yes on Convert, with the overage rate published. No on Unlimited. | Per store, per month | Photo and video review collection where the visual wall is the point | 23 Aug 2026 |
| Trustpilot | Free $0 with 50 invitations/mo, Starter $99/mo, Plus $319/mo, Premium $799/mo. Enterprise quoted. | No, but Starter is restricted to new small business customers up to $5m revenue. | Per domain, per month, 12 month prepaid term | Brands that need a public review profile buyers search for by name | 23 Aug 2026 |
| ReviewJet | Starter $49/mo or $288/yr, Plus $149/mo or $888/yr, Pro $499/mo or $2,988/yr. Enterprise quoted. | No. Request allowances are per plan and published. | Per account, not per store or domain | Collecting reviews by email and SMS across Google, G2 and Trustpilot, and showing them on your own site | 23 Aug 2026 |
The interesting column is the third one. Judge.me is the only vendor here that charges the same whatever you sell, which makes it the cheapest option by a wide margin for a high-volume store and a slightly worse deal for a tiny one. Okendo bands like Yotpo but publishes every band, so you can model your cost at 1,500 orders without a call. Yotpo bands and publishes the bottom of the range only, which is why this page exists.
We include ourselves on the same terms. Our figures come from our own pricing page, and we sit in a different part of the category: these Shopify apps collect product reviews for a store, while we collect and display reviews from the platforms buyers search, which matters more for B2B and service businesses than for ecommerce.
Where the number actually comes from
Four things that move a Yotpo quote
01
Monthly order volume
This is the master variable, stated on the app listing itself. Every other factor is secondary to it. Before you compare Yotpo to anything, pull your true monthly order count including refunds and subscription renewals, because that is the number the band is set from and it is usually higher than the one people quote from memory.
02
Which products you buy
Reviews and Loyalty are separate purchases with separate prices, and the bundles reported in circulation cost more than either alone. Since the Email and SMS sunset on 31 December 2025, the four-product bundle no longer exists, so a 2024 comparison that priced Yotpo as an all-in-one is now describing a product you cannot buy.
03
Which tier holds your feature
Google Seller Ratings, custom questions, AI review summaries and smart sorting sit on Pro, not Starter. Photo and video collection and Google rich snippets sit on Starter, not Free. Decide which single feature you are actually buying, then price only the tier that contains it rather than the tier you assumed you needed.
04
Charges billed outside Shopify
The listing states that external charges may be billed by Yotpo separately from your Shopify invoice. For a self-serve store on Starter that never comes up. For anything negotiated it is the line that decides whether the number you agreed is the number you pay, so get it answered in writing before signing.
The honest split
When Yotpo is the right buy, and when it is not
Yotpo is rated 4.8 from 4,392 reviews on its own listing. The question is not whether it works. It is whether the way it prices suits the way you sell.
Buy Yotpo when
- You want reviews and a loyalty program from the same vendor, sharing one customer record, and you would rather manage one integration than two.
- Google Seller Ratings and Google Shopping review syndication are part of your paid acquisition plan, not an afterthought. That is a genuine Pro-tier reason to pay more.
- Your order volume is low enough that the free tier or the entry band covers you, and you can prove the channel works before the price starts moving.
- You are already invested in Yotpo Loyalty, where switching cost is real and the review side riding along is close to free in practical terms.
Look elsewhere when
- You only need review collection and display. Judge.me does that for a flat $15 per month and does not reprice you for growing.
- You need to model cost at scale before committing. Okendo publishes every band; Yotpo publishes the floor.
- You were buying Yotpo as an all-in-one including email and SMS. Those products ended on 31 December 2025 and the consolidation saving went with them.
- You are not an ecommerce store. If your reviews live on Google, G2 or Trustpilot rather than on product pages, a Shopify product-review app is the wrong shape entirely.
That last case is the one people get wrong most often. A B2B software company or a service business does not need product reviews under a SKU; it needs the reviews buyers already read before a demo call, pulled into one place and shown on the site. That is what a reviews aggregator does, and how it differs from review generation software is worth settling before you shortlist anything.
Take this to the call
How do I get a real Yotpo quote?
Yotpo's self-serve tiers price themselves. Anything above them comes from a conversation, and these seven questions decide what comes out of it.
- 1. Here is our exact monthly order count. What is Starter and what is Pro at that volume, in dollars?
- 2. Where is the next band boundary above us, and what does the rate become when we cross it?
- 3. If we exceed the band mid-month, is it an overage rate or an automatic upgrade, and what is the rate?
- 4. Which tier holds Google Seller Ratings, and which holds the widget we saw in the demo?
- 5. Is Loyalty priced separately, and what does the bundle cost against the two bought individually?
- 6. Will anything on this quote bill outside our Shopify invoice? Get the answer in writing.
- 7. What is the rate at renewal, at our projected volume rather than today's?
Question two is the one that catches people on volume-banded pricing. A store growing 15% a quarter can cross a band inside the contract year and discover the increase from an invoice rather than from a conversation. Ask where the wall is before you sign, not after you hit it.
Asked and answered
Yotpo pricing questions people actually search
Yotpo Reviews costs $0, $15 or $119 per month at the entry order band, according to Yotpo's own Shopify App Store listing, checked 23 August 2026. Free covers up to 50 monthly orders. Starter is $15 per month or $144 per year. Pro is $119 per month or $1,068 per year. Both paid tiers carry the note "pricing changes based on order volume", so a busier store pays more for the same plan name.
Yes, Yotpo has a genuinely free tier, capped at 50 monthly orders. It includes automatic review request emails, email templates, sentiment and profanity checks, and on-site review display. At 50 orders a month it suits a store in its first months of trading. Anything past two orders a day exhausts the cap and pushes you onto a paid band.
Yotpo Reviews sells Free, Starter and Pro on its Shopify listing, with Premium and Enterprise handled by sales. Free is $0 up to 50 monthly orders. Starter adds photo and video collection, Google rich snippets, Google Shopping Ads and a reviews carousel. Pro adds Google Seller Ratings, custom questions, AI review summaries and smart sorting.
Because Yotpo prices by order volume, so the same plan name has many prices. Comparison sites publish figures like $79 for Starter and $169 for Pro at 500 transactions, which do not contradict the $15 and $119 on the app listing. They are simply higher bands of the same plans. Always ask which order volume a quoted Yotpo price refers to.
No. Yotpo is not shutting down. What ended was two of its products: Yotpo announced on 5 August 2025 that its native Email and SMS tools would be discontinued on 31 December 2025 so it could concentrate on Reviews and Loyalty. Those two remain in active development. The searches about a Yotpo shutdown almost all trace back to that sunset.
Yotpo retired both on 31 December 2025. It named Attentive as its preferred migration partner for annual customers and pointed self-serve brands to Omnisend, while Klaviyo ran a competing offer to take the accounts. If you were sizing Yotpo as an all-in-one, that plan no longer exists: you now buy reviews and loyalty from Yotpo and messaging from someone else.
Yotpo does not need one in the usual sense, because the free plan is permanent rather than time limited. You install it, run up to 50 orders a month through it, and upgrade when the cap binds. That is a better evaluation than a 14 day trial, since you see real review response rates from your own customers rather than test data.
It can. Yotpo's own app listing states that "external charges may be billed by Yotpo separately from your Shopify invoice." That is the line to raise before you sign anything above the self-serve tiers, because it is how loyalty, bundles and enterprise contracts land outside the Shopify billing you were watching.
For Shopify stores, Judge.me at $15 per month flat is the cheapest serious option and does not scale with orders. Okendo runs $19 to $299 per month by order band. Loox is $49.99 to $299.99. For a public review profile rather than on-site reviews, Trustpilot publishes $0 to $799 per month per domain. ReviewJet publishes $49 to $499 per month per account.
Yotpo is worth it if you want reviews and loyalty from one vendor and you value the Google Seller Ratings and Shopping integration on Pro. It is rated 4.8 from 4,392 reviews on its Shopify listing. It is poor value if you only need review collection and display, where Judge.me does the same job for a flat $15 with no volume banding.
Yes, and that integration matters more since the Email and SMS sunset. With Yotpo no longer sending your campaigns, review data has to flow into whichever platform does. Klaviyo was one of the vendors that actively courted departing Yotpo messaging customers at the end of 2025, alongside Attentive and Omnisend.
Give Yotpo your actual monthly order count first, because that is the number the price is built on. Then ask three things: the monthly rate at that volume for the tier holding the feature you want, what happens to the rate when you exceed the band, and whether anything on the quote bills outside Shopify. Ask for the renewal rate in the same email.
If Yotpo is on your shortlist next to the platforms that host a public review profile rather than product reviews, the cost comparison runs differently. We break that down in Trustpilot pricing and, for the wider category, in Yotpo alternatives compared by price.
Pricing that does not move when you grow
Flat, per account, published in full. Collect reviews by email and SMS, then show them anywhere on your site.
From $24/mo, billed yearly. No per-review fees.
Keep reading
Related pricing and comparison pages
Yotpo alternatives
Six review apps priced side by side, including which ones charge you more as you grow.
Trustpilot pricing
Every Trustpilot tier, the per domain trap, and the $5m revenue limit on the cheapest plan.
Weave pricing
What Weave publishes, what it does not, and the Capterra discrepancy worth raising on the call.
Birdeye pricing
Birdeye publishes nothing at all. What can be verified, and why the circulating figures disagree.
Reputation management pricing
What the whole category costs, vendor by vendor, with the date each price was checked.
Google reviews on Shopify
How to get Google reviews onto a Shopify storefront, which is a different job from product reviews.