Trustpilot pricing in 2026: how much does Trustpilot cost, and is Trustpilot free for business?
Trustpilot has a free plan and four paid tiers. Starter is $99 per month, Plus is $319 per month, Premium is $799 per month, and Enterprise is quoted by sales. Every published price is per domain and billed annually on a 12 month commitment, so the smallest real invoice is $1,188 paid upfront rather than $99.
Those figures come from Trustpilot's own plans page, checked on 31 July 2026. Software directories were quoting $259 and up for the same entry tier on the same day, which is why the numbers below carry a date and a source instead of a shrug.
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Every tier, with the real terms
Trustpilot pricing plans and what each one includes
| Plan | Price | Paid yearly | Review invitations | Widgets | Users | Domains |
|---|---|---|---|---|---|---|
| Free | $0 | $0 | 50 per month | Basic profile tools | 1 | 1 |
| Starter | $99/mo per domain | $1,188 | 100 per month | 2 | 1 | 1 |
| Plus | $319/mo per domain | $3,828 | 300 per month | 10 | 3 | Up to 3 |
| Premium | $799/mo per domain | $9,588 | 1,000 per month | 21 | 10 | Unlimited |
| Enterprise | Quoted by sales | Quoted by sales | Unlimited | 22 | 1,000 | Unlimited |
Integration counts climb with the tier too: 13 on Starter, 59 on Plus, 60 on Premium and Enterprise. That matters more than it sounds, because the integration you need is often the one that pushes review invitations automatically after an order, and on Starter the list is short enough that your ecommerce or CRM stack may simply not be on it.
Read this before you budget
Three terms that make the real bill bigger than the sticker price
Priced per domain
Trustpilot states that each domain is priced separately on every plan except Enterprise. Starter covers one domain, Plus covers up to three. Two brands on two domains is two subscriptions, not one bigger one, so a company with a main site and a spinoff pays twice for the same team and the same process.
Annual commitment, billed upfront
The published monthly figures are annual rates. The commitment is 12 months, so the first payment on Starter is $1,188, not $99. There is a 14 day free trial on Plus and the free tier is open ended, but there is no cheap rolling month in which to test whether your buyers ever visit the profile.
A revenue cap on the cheapest plan
Starter is restricted to businesses with up to $5 million in revenue. Cross that line and the entry price is not $99, it is $319 on Plus. Almost nobody mentions this, and it is the difference between a $1,188 budget line and a $3,828 one for a company that has simply grown.
The number nobody publishes
What Trustpilot costs per review invitation
| Plan | Monthly price | Invitations included | Cost per invitation |
|---|---|---|---|
| Trustpilot Starter | $99 | 100 | $0.99 |
| Trustpilot Plus | $319 | 300 | About $1.06 |
| Trustpilot Premium | $799 | 1,000 | About $0.80 |
| ReviewJet Starter | $24 billed yearly | 1,000 | About $0.024 |
| ReviewJet Plus | $74 billed yearly | 5,000 | About $0.015 |
Trustpilot Starter works out at roughly 41 times the cost per invitation of ReviewJet Starter. That gap is not a trick of the arithmetic, it reflects what you are buying. Trustpilot's price includes a public marketplace profile that consumers search for by name, plus the brand recognition of the Trustpilot stars. If your buyers genuinely use that profile, the premium is a marketing cost and it can be justified. If they never open it, you are paying marketplace prices for a mailing tool.
The honest test is simple. Open your analytics and look at how many people arrive on your site from trustpilot.com, then search your own brand name plus the word reviews and see what sits on page one. If your Trustpilot profile ranks and gets traffic, keep it. If it does not, the same money spent on automated review requests pointed at your Google Business Profile will usually do more for revenue.
The free plan, honestly
Is Trustpilot free for business, and what do you actually get?
Yes, there is a real free plan and it needs no credit card. It covers claiming your business profile, replying publicly to reviews, flagging reviews that break Trustpilot's rules, a basic performance overview, and 50 review invitations a month.
For a business that already has reviews appearing and simply wants to take control of the page and answer people, that is genuinely enough. Plenty of companies never need more than this, and paying for a tier you do not use is the most common Trustpilot mistake we see.
The ceiling is the invitation cap. Fifty invitations a month is about two a day. A store shipping 40 orders a day can ask 5% of its customers for a review, and reviews are a numbers game: response rates on review requests are usually well under half, so a small allowance turns into a very small number of new reviews. That cap is what pushes companies onto Starter, and Starter's 100 invitations a month is only twice as much.
Where the free plan runs out
- You want to ask every customer, not the first 50 each month.
- You need more than a basic widget, or want the reviews styled to match your site.
- You want more than one person able to reply.
- You want invitations to fire automatically from your ecommerce or CRM system.
- You run more than one domain, which the free plan does not cover.
Accuracy note
Why every website quotes a different Trustpilot price
Search for Trustpilot pricing and you will find entry tiers quoted at $99, $199, $259 and $299, all presented with equal confidence. On 31 July 2026 we checked Trustpilot's own plans page and it said $99 for Starter, while software directories published the same week were listing $259 as the entry price for the same product.
There are three reasons for the spread. Trustpilot sells through a sales team, so quoted prices vary by region, contract length and negotiation, and old quotes end up in articles that are never updated. Some directories list the monthly billing rate, which runs higher than the annual rate. And a lot of comparison content simply copies other comparison content, so one stale figure propagates for years.
Two practical consequences. First, treat any Trustpilot price you read, including this one, as a starting point and confirm your own number in writing before you sign, because your quote is the only figure that binds. Second, if you are being quoted well above the published rate, say so in the negotiation, since the public page is a reasonable anchor.
One more thing worth separating out: a large share of searches for Trustpilot price are about Trustpilot Group plc, the company listed on the London Stock Exchange, not the cost of the software. If you came here for the share price, this is the wrong page. Everything above is about what a business pays to use the platform.
What else costs what
Trustpilot pricing against the alternatives
| Platform | Entry price | Priced by | Public profile | Collects new reviews |
|---|---|---|---|---|
| Trustpilot | $99/mo, annual | Per domain | Yes, and consumers search it | Yes, within the invitation cap |
| ReviewJet | $24/mo billed yearly | Per account | No, first party only | Yes, email and SMS, 1,000/mo on entry |
| Reviews.io | Reported from $29/mo | Per account and volume | Yes | Yes |
| Google Business Profile | Free | Free | Yes, and it drives local search | No, you ask customers yourself |
| Senja | Reported from about $16/mo | Per account | No, first party only | Yes, text and video |
| Yotpo | Free tier, then quoted | Per order volume | No, first party only | Yes |
The row that decides most of these comparisons is "public profile". Trustpilot and Reviews.io sell you a page on their marketplace that ranks in Google for your brand name. First party tools do not, and cannot. If a consumer searching your company name plus reviews is a real part of your funnel, that page has value and the price reflects it. If your buyers arrive from search, ads or referrals and read the reviews on your own site, you are paying for shelf space in a shop your customers never enter. A fuller breakdown sits on our Trustpilot alternative comparison.
Both sides
When Trustpilot is worth the money, and when it is not
Worth it: your profile already ranks
Search your brand name plus the word reviews. If your Trustpilot profile sits on page one, buyers are reading it during the decision, and a thin or unanswered profile is costing you sales. Paying to run it properly is straightforward marketing spend.
Worth it: you need Google Seller Ratings
Trustpilot is an approved review partner for Google Seller Ratings, the star rating that appears under shopping ads. If you spend meaningfully on Google Shopping, that rating affects click through rate on ads you are already paying for, and few first party tools can feed it.
Worth it: your category is trust sensitive
Financial services, insurance, moving companies, travel and anything asking for money upfront. In those categories buyers actively hunt for third party proof, and a first party wall of testimonials carries much less weight than an independent profile with hundreds of reviews.
Not worth it: you wanted reviews on your own site
This is the most common mismatch. A company signs a $3,828 annual contract because it wants review stars on its homepage, which a widget does for a fraction of the money. If the goal is display plus collection on your own domain, buy that, not a marketplace subscription.
Not worth it: B2B SaaS selling to buyers who use G2
Software buyers compare on G2 and Capterra, not Trustpilot. Paying for a consumer marketplace profile that your actual buying committee never visits is a well meaning waste. Put the effort into G2 and into reviews shown on your own pricing page.
Not worth it: local services
Restaurants, dentists, plumbers, salons. Google Business Profile is free, it is where your customers already look, and Google says more reviews and positive ratings can help local ranking. Spend the time getting Google reviews before paying anyone for a second profile.
Practical
Four ways to spend less on reviews without losing the proof
Start on the free tier deliberately
Claim the profile, reply to everything, and run the 50 invitations a month for a quarter. You will learn whether anyone actually reads the profile before you commit $1,188. Most teams skip this step and buy on a sales call.
Split collection from display
Collecting reviews and displaying them are two different jobs, and paying one marketplace for both is what makes the bill large. A first party tool collects at scale and shows the results anywhere on your site.
Put Google Business Profile first
It is free, it appears in the map pack and in brand searches, and Google states that more reviews and positive ratings can help local ranking. Whatever else you buy, this one should already be working.
Negotiate on the published number
Trustpilot is sold by a sales team, so the first quote is rarely the last. Ask for the published rate, ask what happens at renewal, and get the per domain terms in writing if you might launch a second brand.
ReviewJet exists for the second point. It runs the email and SMS campaigns that ask customers for reviews, pulls Google, G2, Trustpilot and direct reviews into one feed, and shows them on your site through the widget above. Pricing is flat and per account rather than per domain: $24 a month billed yearly for 1,000 requests, $74 for 5,000. See the full ReviewJet pricing, or read how the Trustpilot widget puts reviews you already have onto your own pages.
Questions people actually ask
Trustpilot pricing, answered
Trustpilot publishes four business tiers. Starter is $99 per month, Plus is $319 per month, Premium is $799 per month, and Enterprise is quoted by sales. All three published prices are per domain and billed annually on a 12 month commitment, so the smallest real invoice is $1,188 paid upfront. Checked on Trustpilot's own plans page on 31 July 2026.
Yes, there is a genuine free plan. It lets you claim your profile, reply to reviews and send 50 review invitations a month, with no credit card required. The cap is the catch: 50 invitations a month is roughly two a day, so a business with real order volume runs out of invitations long before it runs out of customers to ask.
Reading and writing reviews is free for consumers, and claiming a business profile is free too. Money starts when you want to send review invitations at volume, run more than a couple of widgets, add users, or connect Trustpilot to another system. Those sit behind the paid tiers that start at $99 per month per domain, billed annually.
Three things stack up. Pricing is per domain rather than per company, so a second brand doubles the bill. Contracts run 12 months and are billed upfront, so there is no cheap month to test. And the invitation allowances are small next to the price, which works out at about $0.99 per invitation on Starter and $1.06 on Plus.
Yes. Trustpilot states that each domain is priced separately on every plan except Enterprise. Starter covers one domain, Plus covers up to three, and Premium covers unlimited domains. If you run several brands or country sites on separate domains, the entry tiers multiply rather than stretch, which is the single biggest surprise on the invoice.
The published prices are monthly rates billed annually on a 12 month commitment, not rolling month to month subscriptions you can cancel in week three. Trustpilot offers a 14 day free trial on Plus, and the free tier has no time limit, so those are the two ways to try the platform without signing an annual contract.
Yes, and it catches people out. Trustpilot restricts Starter to businesses with up to $5 million in revenue. If you are above that line, the cheapest plan available to you is Plus at $319 per month per domain, which is more than three times the headline entry price most articles quote.
At the published rates, one domain costs $1,188 a year on Starter, $3,828 a year on Plus and $9,588 a year on Premium. Because billing is annual and upfront, those are the amounts that leave your account in one payment. Enterprise is quoted individually and buyers report separate onboarding fees on top.
Because most of them are repeating figures from old sales quotes or from each other. Software directories were listing Trustpilot entry tiers at $259 and above in July 2026, while Trustpilot's own plans page said $99. We use Trustpilot's published numbers and give the date we checked them, so you can verify rather than trust.
Claiming your profile, replying to reviews publicly, flagging reviews that break Trustpilot rules, a basic performance view and 50 review invitations a month. It is enough to take control of a profile that already exists and respond to what people write. It is not enough to systematically build a review base from your customer list.
Trustpilot does not publish a standalone API price. API and integration access is bundled into the paid business tiers and widens as you move up, from 13 integrations on Starter to around 60 on Premium and Enterprise. If API access is the reason you are buying, get the specific endpoints and rate limits named in your contract rather than assuming.
It is worth it when buyers search your brand name plus the word reviews and land on your Trustpilot profile before they buy, or when you need Google Seller Ratings in shopping ads. It is poor value when nobody visits the profile and what you actually wanted was reviews displayed on your own website, which costs a fraction of the price.
A first party tool that both collects reviews and displays them, rather than a public review marketplace. ReviewJet starts at $24 per month billed yearly for 1,000 review requests a month, which is about 2.4 cents per request against $0.99 on Trustpilot Starter, and it is priced per account rather than per domain.
Your public Trustpilot reviews can be displayed on your own site with proper attribution and a link back to the source, which is what a third party widget does. What the free plan limits is how many customers you can invite and how much you can customise Trustpilot's own widgets. Displaying reviews you already have is the cheaper half of the problem.
Keep going
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