For roofing contractors
Reputation management for roofing companies, roofer reputation management and Google reviews for roofers
Reputation management for a roofing company means asking every homeowner for a Google review at the final walkthrough, sending one reminder, and showing those reviews on your website where people compare roofing quotes. ReviewJet does all three at a flat $49 a month, whether you run one crew or eight. A roof is bought once every couple of decades, so the homeowner has no past experience with you, and your reviews are what they go on.
No per-crew fees, no contract, cancel from the billing page.
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Automated request email
From: Your Company <[email protected]>
Subject: Quick favor? It takes 40 seconds
Hi Jordan,
You've been with us for 3 months, thanks for that. Would you share how it's going? One click below, 40 seconds, done.
Sent automatically 90 days after signup · timed to the customer's timezone
See it land in your own inbox
We'll send you this exact sequence the way your customers would receive it.
This is how your Google reviews look on your roof replacement page, your storm damage page and next to the free inspection form.
- Typical asphalt roof life
- 20 to 30 years
- No repeat purchase to earn trust on. Reviews do it.
- What ranks Local Services Ads
- Stars and count
- Google's own help center says so, quoted below.
- ReviewJet for one roofing company
- $49 a month
- Flat. Not per crew, per rep or per truck.
Storm season
After the hail, homeowners pick the roofer with the recent reviews
The week after a hailstorm, every homeowner on the street gets knocked on by three roofing companies. Plenty of them have out-of-state plates and a business registered last month. Homeowners know it, so they check reviews before they let anyone climb up.
What they look for is simple: a lot of reviews, a lot of recent ones, and reviews that mention their town and their kind of job. "Replaced our roof after the April hail, handled the adjuster, cleaned up every nail" is worth more to the next homeowner than a generic five stars. You get reviews like that by asking every customer while the job is fresh, not by sending a blast in January.
Storm work also brings the reviews you do not want: a homeowner who confuses you with the crew that disappeared, or who blames you for what the insurer paid. A steady flow of real reviews from finished jobs keeps one of those from defining your profile.
Summit Ridge Roofing
Latest review 2 days ago
4.9 ★
386 reviews
Keystone Exteriors
Latest review 5 months ago
4.6 ★
74 reviews
Premier Storm Restoration LLC
Latest review 3 weeks ago
4.2 ★
6 reviews
Illustration with made-up company names.
Timing
When should a roofer ask for a review
A roofing job runs for weeks and has five moments where you could ask. Only one of them works.
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1
Inspection
Too early. You have not done anything yet, and asking now reads like pressure.
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2
Contract signed
Still too early. They are nervous about the money, not happy about the roof.
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3
Tear-off and install
They are living with noise and a dumpster in the driveway. Wait.
-
4
Final walkthrough
Ask here. New roof, clean yard, magnet sweep done, and they are standing in front of it.
-
5
Final invoice or insurance check
Too late. Depreciation checks can take weeks and the feeling is gone.
On a retail job, the walkthrough and the final payment often happen the same afternoon, which is ideal. On an insurance job, the homeowner may still be waiting on the recoverable depreciation check from the carrier. Ask at the walkthrough anyway. The review is about your crew and your work, and the insurer's timeline has nothing to do with it.
How it works
Set up once, then every closed job asks for a review
Your office manager already closes out each job. That is the only step we add to.
-
1
Connect your Google Business Profile
Pick your listing once and ReviewJet builds the direct link that opens the review form, so nobody has to search for you.
-
2
Add the homeowner when the job closes
Name and email, one at a time from the job sheet or as a daily batch. The request goes out the same day, signed with the project manager's name if you want.
-
3
One reminder, then stop
If they have not reviewed after a few days, one polite follow-up goes out. Nobody gets chased a third time.
-
4
Reviews appear on your website
Paste one snippet on your roof replacement, storm damage and financing pages. New Google reviews show up there on their own.
Why it pays
Google reviews for roofers move you up the list
"Star ratings and number of reviews affect how your business is ranked within Local Services Ads."
Roofing is one of the home service categories in Local Services Ads, and the reviews shown there are your Google Business Profile reviews. Google's local ranking guidance also names review count and score as part of prominence in the map pack. One asking routine feeds both.
Direct review link
Opens your Google review form in one tap. No searching, no picking the wrong roofer with a similar name.
Same-day request
Goes out the day the job closes, while the homeowner is still looking at the new roof.
Every homeowner, every job
No filtering out the unhappy ones. Asking everyone is Google's rule and it keeps your profile believable.
Reviews on your website
Carousel, grid or badge on every page that sells a roof, updated automatically with new Google reviews.
Credit the crew
Name the project manager in the request. Reviews that mention a person read as real.
Flat price as you grow
Add a second crew or a new service area and your bill stays the same. Plus covers five workspaces for $149.
Replying
How a roofing company should respond to a negative review
Roofers get the same five complaints over and over. Here is what a good public reply does with each one.
"They left nails all over my driveway"
Apologize, say you will send someone with a magnet sweeper this week, and give the office number. Then actually do it. A follow-up line in the reply ("we came back Thursday") helps more than anything else you can write.
"My new roof leaks"
Offer an inspection date in the reply itself and mention your workmanship warranty. Do not diagnose in public. Homeowners reading it want to see that you show up, not who was at fault.
"You cost me my insurance claim"
State once, calmly, that the carrier decides coverage and that you documented the damage you found. Offer to walk through the paperwork by phone. Never argue the adjuster's decision in a review thread.
"The job took weeks longer than promised"
Name the real cause in one sentence (material backorder, weather) without making excuses, thank them for their patience, and leave it there. Readers accept delays. They do not accept silence.
"I never hired you"
This happens in storm season when crews look alike. Say politely that you cannot find their address in your records and ask them to call. If it is clearly someone else's job, you can flag the review to Google as off-topic.
A glowing five star review
Reply to these too, briefly, and mention the job and the town ("thanks for trusting us with the tear-off in Maple Grove"). It shows the profile is active and adds the local detail the next homeowner searches for.
More reply templates for every rating are in our guide on how to respond to Google reviews.
Stay clean
Three rules that keep roofing reviews from being removed
No incentives
Google prohibits offering anything in exchange for a review. No gift cards, no gutter guard upgrade, no extended warranty for posting. The FTC rule on consumer reviews and testimonials (16 CFR Part 465) also bans incentives conditioned on the review being positive or negative.
No gating
Do not ask "how did we do?" first and send only the happy homeowners to Google. Google calls that review gating and does not allow it. Ask every customer the same way.
No reviews from your side
Sales reps, crew members and family should not review the company. Google's systems catch reviews posted from the same devices and locations as the business, and remove them in bulk.
Cost
What review software costs a roofing company
Prices below are the ones each vendor publishes on its own pricing page. Where a vendor publishes nothing, we say so rather than repeat a guess.
| Tool | Published price | Pricing model | Fits a roofer who |
|---|---|---|---|
| ReviewJet | $49/mo Starter, $149/mo Plus | Flat, not per crew or location | Wants requests after every job plus reviews on the website |
| NiceJob | $75/mo Starter, $125/mo Pro | Monthly, no contract | Wants referral and repeat campaigns on top of reviews |
| Jobber | Marketing Suite $99/mo add-on | Add-on to a Jobber plan | Already runs scheduling and invoicing in Jobber |
| Housecall Pro | From $59/mo billed yearly | Review tools inside every plan | Wants field service software with reviews included |
| GatherUp | $99/mo one location | Per location from two up | Needs monitoring across many review sites |
| Birdeye, Podium | Not published | Quoted by sales | Wants a large suite with messaging and payments |
The number that matters more than the monthly fee: an average roof replacement is a five figure job, so one extra signed contract a year pays for any tool on this list many times over. What loses money is paying for a suite whose review module you never switch on. Full vendor breakdowns are on our reputation management pricing page and in the NiceJob alternatives comparison.
Who it is for
Roofing companies that do good work and have too few reviews to show it
Residential retail roofers
You sell replacements to homeowners who get three quotes. Reviews on your quote page and your Google profile decide who gets the callback.
Storm restoration contractors
You work insurance claims in a new area every season. A stack of recent local reviews is what separates you from the crew that leaves town.
Roofing and exteriors companies
You do roofs, siding, gutters and windows. One flat price covers every service and every crew, and requests go out after each job.
Run several trades? The broader page on reputation management for contractors covers HVAC and general home services, and plumbing companies have their own guide to plumber review management. If you want the asking to run without anyone remembering it, see Google review automation.
FAQ
Roofing reputation management questions
Keep going
Related pages
Google review link generator
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Google review QR code
Put it on the yard sign and the final invoice.
Google reviews widget
Show your Google reviews on every roofing service page.
ReviewJet pricing
Starter $49, Plus $149, Pro $499. Flat, monthly or yearly.
Put your reviews to work
Automated requests, one widget for every source, live on your site this afternoon.
From $24/mo, billed yearly. No per-review fees.