For heating and cooling contractors
HVAC reputation management, HVAC Google reviews and HVAC review management software
HVAC reputation management means asking every repair, maintenance and install customer for a Google review the day the job is done, sending one reminder, and showing those reviews on your website. ReviewJet does all three for heating and cooling companies at a flat $49 a month, by text or email, whether you run three trucks or thirty. Google says review count and score affect where you rank in the map pack and in Local Services Ads.
No per-technician fees, no contract, cancel from the billing page.
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Automated request email
From: Your Company <[email protected]>
Subject: Quick favor? It takes 40 seconds
Hi Jordan,
You've been with us for 3 months, thanks for that. Would you share how it's going? One click below, 40 seconds, done.
Sent automatically 90 days after signup · timed to the customer's timezone
See it land in your own inbox
We'll send you this exact sequence the way your customers would receive it.
This is how your Google reviews look on your AC repair page, your furnace replacement page and next to the booking form.
Two seasons
Your best review weeks are the ones with no time to ask
An HVAC shop's year has two rushes. The first heat wave fills the board with no-cool calls, and the first cold snap does it again with no-heat calls. Those are the customers most relieved to see a technician, and the weeks the office is least likely to send a review request.
A homeowner whose AC died on a 98 degree Saturday writes a warm, specific review if you ask that evening. By the following week they have moved on. When requests go out automatically from the closed job, the peak weeks fill your profile instead of passing by, and the spring and fall tune-up seasons keep it fresh in between.
A typical HVAC year
Illustration of the usual seasonal pattern, not measured data. Your market's timing depends on climate.
Timing
When an HVAC company should ask for a review
HVAC work comes in four shapes, and each has its own right moment. Get the timing right and the review writes itself.
No-cool or no-heat repair
Same day
Once the house is cooling or heating again. Relief is at its peak and the homeowner remembers the technician's name.
Maintenance visit
Same day
Right after the tune-up, with the tech's name in the message. Maintenance members are your most loyal customers and the easiest reviews you will get.
System replacement
Day 2
After the new equipment has run for a day or two. The homeowner has felt the quieter, more even temperature and can say so.
Estimate, no sale
Do not ask
You have not done any work for them yet. Asking here reads as pressure and invites a review about your price instead of your service.
How it works
How HVAC review management runs after setup
Your dispatcher already closes out every call. That is the only step we add to.
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1
Connect your Google Business Profile
Pick your listing once and ReviewJet builds the direct link that opens your review form, so nobody lands on a competitor with a similar name.
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2
Add the customer when the call closes
Name and phone or email, one at a time or as an end-of-day batch. Texts go out from your own business number through your Twilio account, signed with the technician's first name.
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3
One reminder, then stop
If they have not reviewed after a few days, one polite follow-up goes out. Nobody is chased a third time.
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4
Reviews show up on your website
Paste one snippet on your AC repair, furnace, heat pump and maintenance plan pages. New Google reviews appear there without anyone touching the site.
Want it to run with nobody adding customers by hand? See Google review automation for the triggers that fire a request on their own.
Comfort Point Heating and Air
Today 6:40 PM
Illustration with made-up names
Why it pays
HVAC Google reviews decide who gets the call
"Star ratings and number of reviews affect how your business is ranked within Local Services Ads."
HVAC is one of the home service categories in Local Services Ads, and the reviews shown there come from your Google Business Profile. Google's local ranking guidance also lists review count and score under prominence in the map pack. One asking routine feeds both, and both are where a homeowner with no AC looks first.
Text from your own number
Requests go out by SMS through your Twilio account, so the message comes from the number the customer already called.
Same-day requests
Sent the evening of the call, while the house is cool again and the customer remembers the tech.
Credit the technician
Put the tech's first name in the message. Reviews that name a person read as real and help with hiring too.
Reviews on every service page
Carousel, grid or badge on AC repair, furnace, heat pump and maintenance plan pages, updated on its own.
Every customer, every call
No filtering out the unhappy ones. Asking everyone is Google's rule and keeps your rating believable.
Flat price through peak season
Add trucks for July and your bill stays the same. 1,000 requests a month on Starter, unlimited on Pro.
Replying
How an HVAC company should respond to a negative review
Heating and cooling companies hear the same handful of complaints. A good public reply is written for the next homeowner, not to win the argument.
"The tech tried to sell me a whole new system"
Explain in one sentence why replacement came up (age, refrigerant type, repair cost against the unit's value) and say the repair option was offered too, if it was. Offer a second look by a senior tech. Readers worry about upselling more than any other HVAC complaint.
"I paid a diagnostic fee and nothing got fixed"
Say plainly what the fee covers and what the technician found. If your policy credits the fee toward the repair, say so. A clear, calm explanation turns this into a review that shows you are upfront about pricing.
"The AC broke again a week later"
Apologize, offer a return visit at no charge for the same issue, and give a direct number. Do not diagnose in public. The next customer wants to see that you come back.
"Nobody showed up in my window"
Own it if it happened. Peak season delays are real, but "we were busy" is not an answer. Say what you changed and invite them to call the manager directly.
"$400 for a capacitor is a ripoff"
Do not argue parts markup. Explain that the price covers the after-hours trip, diagnosis, the part and the warranty, and that you quote before work starts. Readers accept a price that was agreed upfront.
A glowing five star review
Reply briefly and mention the job and the town ("glad Luis got your heat pump going in Cedar Park"). It shows the profile is active and adds the local detail the next homeowner searches for.
Reply templates for every star rating are in our guide on how to respond to Google reviews.
Stay clean
Three rules that keep HVAC reviews from being removed
No discounts for reviews
Google prohibits offering anything in exchange for a review. That includes $25 off the next tune-up, a free filter or a raffle entry for maintenance members. The FTC rule on consumer reviews and testimonials (16 CFR Part 465) also bans incentives conditioned on the review being positive or negative.
No gating
Do not send a "how did we do?" survey first and pass only the happy customers to Google. Google calls that review gating and does not allow it. Ask every customer the same way.
No reviews from the shop
Technicians, CSRs and family should not review the company, and techs should not post from a customer's phone in the driveway. Google's systems catch reviews from the same devices and locations as the business and remove them in bulk.
Cost
What HVAC review software costs
Prices below are the ones each vendor publishes on its own pricing page. Where a vendor publishes nothing, we say so rather than repeat a guess.
| Tool | Published price | Pricing model | Fits an HVAC company that |
|---|---|---|---|
| ReviewJet | $49/mo Starter, $149/mo Plus | Flat, not per tech or truck | Wants requests after every call plus reviews on the website |
| NiceJob | $75/mo Starter, $125/mo Pro | Monthly, no contract | Wants referral campaigns and AI replies on top of reviews |
| Housecall Pro | From $59/mo billed yearly | Review tools inside every plan | Already dispatches and invoices in Housecall Pro |
| Jobber | Marketing Suite $99/mo add-on | Add-on to a Jobber plan | Already runs scheduling and quotes in Jobber |
| ServiceTitan | Not published | Quoted by sales, marketing tools sold separately | Is a larger shop already on ServiceTitan for dispatch |
| Birdeye, Podium | Not published | Quoted by sales | Wants a large suite with messaging and payments |
The figure that matters more than the monthly fee is the value of one job. A single system replacement is usually a five figure ticket, and one maintenance agreement renews every year. One extra signed install pays for any tool on this list for a long time. What loses money is paying for a suite whose review module nobody switches on. Tool-by-tool breakdowns are in our NiceJob alternatives comparison and on the reputation management pricing page.
Who it is for
HVAC companies that do good work and have too few reviews to show it
Residential service and repair shops
You live on no-cool and no-heat calls. Homeowners pick from the map pack in a hurry, and review count is the first thing they compare.
Replacement and install contractors
You sell systems that cost as much as a used car. Buyers get three quotes and read reviews closely before they let anyone pull the old unit.
Shops growing a maintenance plan
Members are your happiest customers and see a tech twice a year. Every tune-up visit is a chance to ask, and over a year that adds up.
Run plumbing or electrical under the same roof? The broader page on reputation management for contractors covers every trade, and plumbing companies have their own guide to plumber review management. If you keep customer records in QuickBooks, the QuickBooks Google reviews setup sends a request when the invoice is paid.
FAQ
HVAC reputation management questions
Keep going
Related pages
Google review link generator
Build the direct link your techs can text or print on the invoice.
Google review QR code
Put it on the truck, the maintenance sticker and the leave-behind.
Google reviews widget
Show your Google reviews on every heating and cooling service page.
ReviewJet pricing
Starter $49, Plus $149, Pro $499. Flat, monthly or yearly.
Put your reviews to work
Automated requests, one widget for every source, live on your site this afternoon.
From $24/mo, billed yearly. No per-review fees.