Trustpilot carousel widget: what it costs, how to add a Trustpilot review carousel, and the multi-source review slider alternative
The Trustpilot carousel is a TrustBox: a sliding strip of your latest Trustpilot reviews that you drop onto a page with a script tag and a div. It is not free. A free Trustpilot account carries a single TrustBox, and the wider widget library starts at $99 a month per domain on Starter, billed annually. If the carousel is the only thing you need it for, or if your reviews are spread across Google and G2 as well as Trustpilot, there is a cheaper shape. Build one below and see.
Carousel layout, live
Sources
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·
reviews shown
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Same shape as a TrustBox carousel, except the reviews can come from more than one place.
The short version
What a Trustpilot carousel is, and what it costs
A carousel TrustBox slides horizontally through recent Trustpilot reviews, with your TrustScore and review count alongside. It is an iframe served by Trustpilot, so the reviews stay Trustpilot's and the styling stays Trustpilot's. The three numbers below decide whether it is the right tool for you.
1
TrustBox on the free plan
Trustpilot's own comparison table starts the widget row at one on the free tier. The library people picture when they search for the carousel sits above that line.
$99
per month, per domain, to start
Starter is the cheapest paid tier, billed annually on a 12 month commitment, and it is offered only to new small business customers under $5M in revenue.
1
review source, always
A TrustBox shows Trustpilot reviews and nothing else. If your best reviews are on Google or G2, they cannot appear in the same strip.
Trustpilot pricing for widgets
Which Trustpilot plan you need for the carousel TrustBox
These figures come straight from Trustpilot's plans page, checked in September 2026. Every paid tier is quoted per month, per domain, billed annually, on a 12 month commitment. Trustpilot counts widgets rather than naming them, so the table below is the whole published picture.
| Trustpilot plan | Price | Widgets included | Domains | Review invitations |
|---|---|---|---|---|
| Free | $0 | A widget to collect reviews, and 1 TrustBox in the comparison table | 1 | 50 per month |
| Starter | from $99/mo | 2 widgets to collect reviews and showcase trust | 1 | 100 per month |
| Plus | from $319/mo | 10 widgets to collect reviews and showcase TrustScore | Up to 3 | 300 per month |
| Premium | from $799/mo | 21 widgets to showcase TrustScore and testimonials | Unlimited, priced separately | 1,000 per month |
| Enterprise | Contact sales | 22 widgets to showcase TrustScore and testimonials | Unlimited, priced separately | Unlimited |
The number to watch is "per domain"
Trustpilot states that each domain is priced separately. Running a carousel on a main site and a regional shop is two subscriptions, not one, and that is where a $99 line item quietly becomes $198. Agencies feel this first.
Get the widget confirmed in writing
Trustpilot's plan cards say 2, 10, 21 and 22 widgets, while its own feature comparison table shows a different set of counts for the same row. Neither names the carousel. Before you commit to 12 months for one layout, ask sales to confirm that specific TrustBox in an email.
Installation
How to add a Trustpilot carousel to your website in four steps
The TrustBox embed is always two pieces of code, and almost every blank-carousel support ticket comes from shipping only one of them.
1
Open the TrustBox library
Log in to Trustpilot Business and find the widgets section. The library shows every TrustBox your plan carries, with a live preview of each one against your real reviews.
2
Pick a carousel and configure it
Choose the full carousel or the mini version, then set theme, height, width, locale and the minimum star rating. These options are exposed as data attributes on the embed.
3
Paste both parts
The bootstrap script goes once per page, ideally in the head or high in the body. The widget div goes exactly where the carousel should appear, carrying your template ID and business unit ID.
4
Publish and hard refresh
Clear any page cache, then load the page with a hard refresh. If you see empty space, check the script fired, the div kept its attributes, and no consent banner is blocking third party scripts.
Site builders add their own wrinkles. WordPress strips unknown attributes from the block editor unless you use a custom HTML block or a plugin, and Shopify themes need the script in theme.liquid rather than in the section where the div lives. The longer walkthrough is in our guide to embedding Trustpilot reviews on a website.
Honest comparison
Trustpilot carousel TrustBox vs a multi-source review carousel
Both put a sliding strip of reviews on your page. They differ on where the reviews come from, how much control you get over the markup, and what the bill looks like once you have more than one domain.
| Trustpilot carousel TrustBox | ReviewJet carousel | |
|---|---|---|
| Review sources | Trustpilot only | Google, Trustpilot, G2 and reviews collected directly |
| Entry price | $99/mo per domain, billed annually | $24/mo billed yearly |
| Second domain | A second subscription | Included |
| Contract | 12 month commitment | Monthly or yearly |
| Rendering | Iframe, styled by Trustpilot | Inline markup you can style with your own CSS |
| Trustpilot branding | Always present, and that is the point | Source logos shown per review, removable on higher plans |
| Trust signal to a shopper | Strongest. The reviews are demonstrably Trustpilot's, not yours | Strong, with a link out to each source profile |
| Best for | One domain, Trustpilot is the whole review story | Several sources or several domains, and design control |
Be clear about where Trustpilot wins. A TrustBox is served by Trustpilot, so a visitor who knows the brand can see the reviews were not curated by you. That third party guarantee is worth real money to some businesses, and no independent widget replicates it exactly. What an independent widget does replicate is the shape, the speed and the placement, at a fraction of the price and without the per-domain multiplier. If you want the two side by side, we broke that down further on the Trustpilot widget page.
Placement
Where a review carousel belongs, and where a different layout wins
A carousel is a horizontal format, so it works where you have width and not much height. Three other shapes cover the placements it handles badly.
Carousel or slider
A wide band under the hero, above a pricing table, or between sections on a long landing page. Rotating cards keep the height fixed while the review count grows.
Mini carousel
Header strips, sidebars and the space right above a checkout button. Fewer cards, less chrome, designed for a site-wide slot rather than one page.
Wall of love
A dedicated reviews or testimonials page, where the goal is volume rather than a glance. A wall of love layout shows dozens at once.
Rating badge
Footers, forms and checkout. One line: score, star run and review count. It is the layout to reach for when a full carousel would push the button below the fold.
Who this decision hits hardest
Three situations where the TrustBox carousel stops being the obvious answer
Agencies and multi-brand owners
Per-domain pricing scales badly. Ten client sites is ten Trustpilot subscriptions before anyone has written a line of code. This is the case our white label review management setup exists for.
B2B teams with reviews on G2
If half your social proof is on G2 and half on Trustpilot, one TrustBox tells half the story. A carousel that aggregates both, plus Google, is closer to what a buyer wants to see.
Design-led sites
An iframe cannot inherit your type scale, your radii or your color tokens. Teams who care about that end up rebuilding the carousel from an API feed, which is a project rather than an embed.
Do it with code
If you would rather build the carousel yourself
Some teams want the markup entirely under their control. That means pulling the reviews through an API and rendering your own slider, which is a real option with real costs.
Pull from the Trustpilot API
You need a business unit ID and an API key, and API access is an add-on rather than a plan feature. Read the access rules before you scope the work.
Pull Google reviews instead
The Places API returns a maximum of five reviews, and any call including the reviews field bills at $25.00 per 1,000. Caching review text is not permitted.
Aggregate the sources first
One feed across Google, Trustpilot and G2, so the carousel is a rendering problem rather than three integrations you maintain forever.
Questions people ask
Trustpilot carousel widget questions, answered
It is one of Trustpilot's TrustBox widgets: a horizontal strip that slides through your most recent Trustpilot reviews, usually with your TrustScore and review count pinned beside it. You add it by pasting a loader script and a div into your page. It renders inside an iframe, so the reviews come from Trustpilot rather than from your own site.
Log in to your Trustpilot Business account, open the TrustBox library, pick a carousel layout, configure it, then copy the generated code. It comes in two parts: a bootstrap script that belongs once per page, and a div with data attributes that goes exactly where you want the carousel. Paste both, publish, and hard refresh.
No. A free Trustpilot account gets a single TrustBox, and the wider widget library is a paid feature. Trustpilot's plans page lists Starter at $99 a month with 2 widgets, Plus at $319 with 10, and Premium at $799 with 21, all priced per domain and billed annually on a 12 month commitment.
Trustpilot does not publish a widget by widget plan map, so the honest answer is to confirm before you buy. Its plan cards count widgets rather than name them: 2 on Starter, 10 on Plus, 21 on Premium, 22 on Enterprise. Its own comparison table shows different counts again, which is why asking sales in writing is worth the email.
The carousel is not sold separately, so it costs whatever plan carries it. The entry price is $99 a month per domain on Starter, billed annually, and Starter is restricted to new small business customers under $5M in revenue. Two domains mean two subscriptions, because Trustpilot prices each domain separately.
It is the compact version of the carousel TrustBox, sized for tight placements like a header strip, a sidebar or the area just above a checkout button. It shows fewer review cards and less surrounding detail than the full carousel, which makes it the usual choice for a site-wide slot rather than a landing page hero.
Within limits. TrustBoxes expose theme, height, width, locale, star filter and a few layout options through data attributes, and that is the boundary. Because the widget renders in an iframe you cannot restyle the cards with your own CSS, change the typography or drop the Trustpilot chrome, which is the usual reason teams outgrow it.
Nine times out of ten it is the loader script. The bootstrap script must load once on the page, before the widget div is parsed, and the div needs its template ID and business unit ID intact. Blank space is also what you see when the TrustBox is not on your plan, or when a consent banner blocks third party scripts.
No. A TrustBox renders Trustpilot reviews only, by design, and there is no setting that mixes sources. Businesses that want one carousel showing Google, Trustpilot and G2 together use a widget built for multiple sources instead, then keep the Trustpilot profile as one feed among several rather than the whole story.
It depends on why you are leaving. If the blocker is the paid plan per domain, any independent review widget is cheaper. If the blocker is that Trustpilot is only one of your review sources, you want a multi-source carousel that pulls Google, Trustpilot and G2 into one strip and matches your own CSS.
Keep reading
Related widget and Trustpilot pages
Trustpilot widget examples
Five TrustBox layouts compared, where each one belongs, and what the free plan actually gives you.
Trustpilot pricing
Every published plan price, what the free tier covers and which features are add-ons rather than included.
Review widget
The general case: one embed that shows reviews from every source you collect them on.
G2 reviews widget
Put G2 reviews on your site, and mix them into the same carousel as Trustpilot and Google.
Trustpilot alternatives
For teams weighing whether to keep the Trustpilot subscription at all, not just the widget.
Review carousel widgets compared
Four routes to a review slider, install steps for WordPress and Shopify, and the accessibility details hand-built sliders miss.
Embed Trustpilot reviews
The step by step install, including the WordPress and Shopify quirks that break TrustBox embeds.
A review carousel that is not limited to one source
Google, Trustpilot, G2 and reviews you collect yourself, sliding in one strip, on every domain you own.
From $24/mo, billed yearly. No per-review fees.