How to Add Trustpilot to Your Website and Embed Trustpilot Reviews With or Without a Paid Plan

To add Trustpilot to your website and embed Trustpilot reviews you have two routes. Use Trustpilot's own TrustBox widget, generated in the Trustpilot Business dashboard and pasted into your site as a snippet, or use a third-party review widget that pulls your public Trustpilot reviews in and can display them alongside your Google and G2 reviews in the same wall. TrustBox is free for one basic widget; the wider library of layouts unlocks on Trustpilot's paid plans, which start at $99 per month per domain (see the full Trustpilot pricing breakdown).

Which one you want depends on a single question: are Trustpilot reviews the only reviews you have? If yes, TrustBox is fine and you should use it. If your proof is scattered across Trustpilot, Google and G2, TrustBox will only ever show you a third of it, and that is the problem worth solving.

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How to add a Trustpilot widget to your website with TrustBox

TrustBox is Trustpilot's official embed. The flow is short:

1. Sign in to your Trustpilot Business account and open the TrustBox section of the dashboard.
2. Pick a TrustBox layout. The free tier gives you one basic widget; the rest of the library requires a paid plan. The sliding layout most people are after is covered in detail on our Trustpilot carousel page, including which plan carries it.
3. Copy the generated snippet, which is a script tag plus a div carrying your business unit ID.
4. Paste it into your page where the reviews should appear, then publish.

On WordPress, drop it into a Custom HTML block. On Shopify, use a Custom Liquid section. On Webflow, use an Embed element. On Next.js or React, render the markup in your component and load the Trustpilot bootstrap script once in your layout.

Two things surprise people. TrustBox renders inside an iframe, so it can shift your layout as it loads and it will not inherit your typography. And the widget will look empty until Trustpilot has verified your domain, which is a step teams routinely skip and then spend an afternoon debugging.

Can I use Trustpilot reviews on my own website?

Yes. Reviews published to your Trustpilot profile are public, and you are allowed to show them on your own site. The conditions are the ones you would expect from any honest use of someone else's words: keep the original star rating, keep the original wording, keep the attribution to the reviewer who wrote it, and link back to the source so a reader can verify it.

What you may not do is edit a review to sound better, show a four-star review as five, or present a curated selection as though it were your complete rating. Filtering which reviews you display is normal and every widget does it. Misrepresenting your overall score is not, and in the United States the FTC has been explicit that fabricated or materially misleading consumer reviews are deceptive practice. Display what people actually wrote.

How to embed Trustpilot reviews without a paid Trustpilot plan

This is the question behind most searches on the topic, and the honest answer has two halves.

You can get one TrustBox on Trustpilot's free tier. That covers a single basic embed, and if a plain rating badge in your footer is all you need, you are done and it costs nothing.

You cannot get the full TrustBox library without paying, and the paid tiers are not cheap: Trustpilot's Plus plan was listed around $319 per month per domain on annual billing. If the only reason you are considering that upgrade is to get a better-looking widget, price a third-party option first. A Trustpilot widget from an independent tool reads your public reviews, does not depend on your Trustpilot plan tier, and can put Google and G2 reviews in the same component through a reviews aggregator. If the subscription itself is what you are questioning, weigh it against the Trustpilot alternatives before renewing. That is usually the cheaper and more useful answer, and it is worth knowing before you commit a year of budget to a layout.

TrustBox vs a third-party Trustpilot widget

That Google Shopping row is the one genuine reason to stay with TrustBox regardless of price. Trustpilot is a licensed review partner for Google's seller ratings, and no third-party widget can reproduce that. If seller ratings in Shopping ads drive your revenue, keep TrustBox for that placement and use a third-party widget everywhere else. The two are not mutually exclusive and plenty of teams run both.

Can you embed Trustpilot reviews in an iframe?

Trustpilot's own TrustBox is not an iframe. It is a script tag plus a div, which renders inline in your page and inherits your fonts and width. That matters, because an iframe cannot resize itself to its content and will not follow your responsive layout. If a builder only lets you paste an iframe, you will get a fixed-height box with its own scrollbar inside your page.

You will still meet iframes in two places. The first is website builders that sandbox custom code, which is how Wix Embed HTML works. Wix states plainly that code added that way "won't be responsive, even if it is originally". The second is people wrapping a Trustpilot profile URL in an iframe to avoid paying for a plan. That second one does not work and is not worth attempting: Trustpilot sends framing protection headers, so the browser refuses to render the page, and scraping the profile would breach the terms in any case.

The practical rule: use a script embed wherever your platform allows raw code, and treat an iframe as a fallback you accept only when the builder gives you nothing else. The same reasoning applies to G2, where people search for an iframe route for the same reason and hit the same wall.

How to add Trustpilot reviews to WordPress, Shopify, Squarespace and Webflow

The embed code is identical everywhere. What changes is where the platform lets you paste it, and whether it survives the editor. Here is the route on each.

Two rules cover almost every failed embed. The script tag belongs in the site head so it loads once for every page, and the widget div belongs in the page body where you want the reviews to appear. Pasting both into the same content block usually works, but it reloads the script on every page view and is the most common cause of a widget that renders on one page and not another.

Does a review widget slow your site down?

A little, and it is worth being honest about how. Any third-party widget adds a script request and renders after your page does, which can cause a visible layout shift as the reviews drop in. On a page where Core Web Vitals matter, reserve the space: give the container a fixed minimum height so the rest of the page does not jump when the widget loads.

The other consideration is what the widget does for search. Google stopped showing rich review snippets for self-serving reviews on 16 September 2019, and the announcement named embedded third-party widgets explicitly. So a Trustpilot widget on your own site will not put stars in your search result. It is a conversion asset for the humans reading the page, not an SEO one, and any tool promising star ratings in Google from an embedded widget is describing something Google stopped honoring seven years ago.

Where to put the widget so it actually does something

Most teams embed reviews once, on a testimonials page nobody visits, and then conclude that social proof does not work. The placement matters more than the layout.

• The pricing page, next to the plan. This is where hesitation lives. A review that names the objection a buyer is currently having is worth more here than anywhere else on the site.
• The signup or checkout form. A compact rating badge beside the button, not a wall of cards competing with it. The job here is reassurance, not reading material.
• The page that matches the review. If a customer praised your onboarding, put that review on the page about onboarding. Generic praise on a generic page persuades nobody.
• The homepage, below the fold. Useful, but the least valuable of the four. Nobody has decided anything yet.

A testimonials page is fine as a destination for people who go looking. It should not be the only place your proof exists.

Why your Trustpilot widget is not showing reviews

Four causes account for nearly every empty widget.

• The domain is not verified. TrustBox will render an empty shell until Trustpilot has confirmed you own the site. Check the domain status in the dashboard first, before touching any code.
• The script is in the wrong place. The Trustpilot bootstrap script needs to load once; the div marks where the widget draws. If you pasted the div without the script, or duplicated the script per widget, it will fail quietly.
• A minimum rating filter is hiding everything. If you set a five-star minimum and your reviews are mostly fours, the widget is working perfectly and showing you nothing.
• You have no published reviews yet. Obvious, and still the most common cause. A widget is a display surface, not a source of reviews.

That last one is the real trap. Teams spend a week choosing a widget and then embed a component with nine reviews in it, which persuades no one. The widget is the easy half. The half that compounds is asking every satisfied customer, automatically, at the moment they are most likely to say yes, so that six months from now the wall is full instead of thin. If you have not set that up, start with how to ask customers for reviews and get the collection running before you spend another hour on layouts.

Frequently asked questions

How do I add Trustpilot to my website?

Verify your domain in Trustpilot, open the TrustBox library in the Trustpilot dashboard, pick a widget, and copy the two pieces it gives you: a bootstrap script that loads once, and a div that marks where the widget draws. Paste the script before the closing body tag and the div wherever you want it. Nothing renders until the domain is verified.

How do I get Trustpilot on my website without a paid plan?

The free tier includes a claimed profile and a set of TrustBox widgets, so basic display costs nothing. The paid tiers add the richer widget layouts and higher invitation limits. If the widget library is the only reason you are considering an upgrade, a third-party widget on the free tier is usually the cheaper answer.

Can I connect Trustpilot reviews to Google Sheets or Power BI?

Not natively, and the API is further away than most people expect. Trustpilot lists API access as a paid add-on on Plus, Premium and Enterprise rather than something included in a plan, so a developer can pull reviews into a sheet or a BI dashboard only after that add-on is bought. There is no built-in connector for either tool, and the IMPORTDATA formula most guides suggest cannot send an authentication header, so it fails on review APIs. The working routes are a CSV export or a scheduled script, covered step by step here. The same constraint applies to G2 review data.

Do I need Trustpilot's API to show reviews on my site?

No. Display is handled by the TrustBox script tag, which needs no API key and no developer. Trustpilot's own rate limiting guidance actually tells developers to avoid pulling review data directly into a website's frontend, because the page then calls the API on every view. The API matters when you want review data somewhere other than a web page: a warehouse, a report, or an internal alert. Those are different jobs, and only the second one needs credentials, an add-on and the endpoint map and rate limits set out here.

The short version

Use TrustBox if Trustpilot is your only review source, or if you need official seller ratings in Google Shopping. Use a third-party widget if your reviews live on several platforms and you want them in one wall, or if the only thing pushing you toward a paid Trustpilot plan is the widget library. Either way, verify your domain, put the widget where buyers hesitate rather than on a page they never open, and make sure something is filling it with fresh reviews while you are not looking.