How to Embed Trustpilot Reviews on Your Website (With or Without a Paid Plan)

To embed Trustpilot reviews on your website you have two routes. Use Trustpilot's own TrustBox widget, generated in the Trustpilot Business dashboard and pasted into your site as a snippet, or use a third-party review widget that pulls your public Trustpilot reviews in and can display them alongside your Google and G2 reviews in the same wall. TrustBox is free for one basic widget; the wider library of layouts unlocks on Trustpilot's paid plans.

Which one you want depends on a single question: are Trustpilot reviews the only reviews you have? If yes, TrustBox is fine and you should use it. If your proof is scattered across Trustpilot, Google and G2, TrustBox will only ever show you a third of it, and that is the problem worth solving.

How to add a Trustpilot widget to your website with TrustBox

TrustBox is Trustpilot's official embed. The flow is short:

1. Sign in to your Trustpilot Business account and open the TrustBox section of the dashboard.
2. Pick a TrustBox layout. The free tier gives you one basic widget; the rest of the library requires a paid plan.
3. Copy the generated snippet, which is a script tag plus a div carrying your business unit ID.
4. Paste it into your page where the reviews should appear, then publish.

On WordPress, drop it into a Custom HTML block. On Shopify, use a Custom Liquid section. On Webflow, use an Embed element. On Next.js or React, render the markup in your component and load the Trustpilot bootstrap script once in your layout.

Two things surprise people. TrustBox renders inside an iframe, so it can shift your layout as it loads and it will not inherit your typography. And the widget will look empty until Trustpilot has verified your domain, which is a step teams routinely skip and then spend an afternoon debugging.

Can I use Trustpilot reviews on my own website?

Yes. Reviews published to your Trustpilot profile are public, and you are allowed to show them on your own site. The conditions are the ones you would expect from any honest use of someone else's words: keep the original star rating, keep the original wording, keep the attribution to the reviewer who wrote it, and link back to the source so a reader can verify it.

What you may not do is edit a review to sound better, show a four-star review as five, or present a curated selection as though it were your complete rating. Filtering which reviews you display is normal and every widget does it. Misrepresenting your overall score is not, and in the United States the FTC has been explicit that fabricated or materially misleading consumer reviews are deceptive practice. Display what people actually wrote.

How to embed Trustpilot reviews without a paid Trustpilot plan

This is the question behind most searches on the topic, and the honest answer has two halves.

You can get one TrustBox on Trustpilot's free tier. That covers a single basic embed, and if a plain rating badge in your footer is all you need, you are done and it costs nothing.

You cannot get the full TrustBox library without paying, and the paid tiers are not cheap: Trustpilot's Plus plan was listed around $319 per month per domain on annual billing in July 2026. If the only reason you are considering that upgrade is to get a better-looking widget, price a third-party option first. A Trustpilot widget from an independent tool reads your public reviews, does not depend on your Trustpilot plan tier, and can put Google and G2 reviews in the same component through a reviews aggregator. If the subscription itself is what you are questioning, weigh it against the Trustpilot alternatives before renewing. That is usually the cheaper and more useful answer, and it is worth knowing before you commit a year of budget to a layout.

TrustBox vs a third-party Trustpilot widget

That Google Shopping row is the one genuine reason to stay with TrustBox regardless of price. Trustpilot is a licensed review partner for Google's seller ratings, and no third-party widget can reproduce that. If seller ratings in Shopping ads drive your revenue, keep TrustBox for that placement and use a third-party widget everywhere else. The two are not mutually exclusive and plenty of teams run both.

Where to put the widget so it actually does something

Most teams embed reviews once, on a testimonials page nobody visits, and then conclude that social proof does not work. The placement matters more than the layout.

• The pricing page, next to the plan. This is where hesitation lives. A review that names the objection a buyer is currently having is worth more here than anywhere else on the site.
• The signup or checkout form. A compact rating badge beside the button, not a wall of cards competing with it. The job here is reassurance, not reading material.
• The page that matches the review. If a customer praised your onboarding, put that review on the page about onboarding. Generic praise on a generic page persuades nobody.
• The homepage, below the fold. Useful, but the least valuable of the four. Nobody has decided anything yet.

A testimonials page is fine as a destination for people who go looking. It should not be the only place your proof exists.

Troubleshooting: why your Trustpilot widget is not showing reviews

Four causes account for nearly every empty widget.

• The domain is not verified. TrustBox will render an empty shell until Trustpilot has confirmed you own the site. Check the domain status in the dashboard first, before touching any code.
• The script is in the wrong place. The Trustpilot bootstrap script needs to load once; the div marks where the widget draws. If you pasted the div without the script, or duplicated the script per widget, it will fail quietly.
• A minimum rating filter is hiding everything. If you set a five-star minimum and your reviews are mostly fours, the widget is working perfectly and showing you nothing.
• You have no published reviews yet. Obvious, and still the most common cause. A widget is a display surface, not a source of reviews.

That last one is the real trap. Teams spend a week choosing a widget and then embed a component with nine reviews in it, which persuades no one. The widget is the easy half. The half that compounds is asking every satisfied customer, automatically, at the moment they are most likely to say yes, so that six months from now the wall is full instead of thin. If you have not set that up, start with how to ask customers for reviews and get the collection running before you spend another hour on layouts.

The short version

Use TrustBox if Trustpilot is your only review source, or if you need official seller ratings in Google Shopping. Use a third-party widget if your reviews live on several platforms and you want them in one wall, or if the only thing pushing you toward a paid Trustpilot plan is the widget library. Either way, verify your domain, put the widget where buyers hesitate rather than on a page they never open, and make sure something is filling it with fresh reviews while you are not looking.