Reputation.com pricing: what Reputation.com costs per location, per year, and at 1 to 50 locations

Reputation.com costs $80, $115 or $150 per location per month. Rep Core at $80 covers reviews and business listings, Rep Core plus Pulse at $115 adds the Rep Score, analytics and an AI Reputation Manager, and Rep Core plus Surveys at $150 adds a full survey suite. Brands with 125 or more locations move to custom Enterprise pricing. Because every plan is priced per location, the real question is what your location count does to the bill.

How much does Reputation.com cost?

Reputation publishes its prices, which is rare among the enterprise reputation platforms. Birdeye, Podium, SOCi and Yext all route you to a sales call first. Reputation prints three plans on its pricing page, each billed per location per month, plus an Enterprise tier for large brands.

Pulse is the plan Reputation marks as most popular. The step from Rep Core to Pulse is $35 per location per month, and it buys the analytics layer rather than anything that gets you more reviews. That distinction matters when you decide which tier you actually need.

What does Reputation.com cost per year?

Per location pricing is easy to underestimate because the monthly figure looks small. Multiply it out and the picture changes quickly. These are list prices before any negotiated discount.

Two things stand out. First, the gap between tiers grows with you: at fifty locations, choosing Surveys over Rep Core is a $42,000 a year decision, so it is worth being sure your team will run surveys before you buy them. Second, there is no volume discount on the published page between one location and 124. A brand at 120 locations on Rep Core is looking at $9,600 a month at list, and that is the point where the Enterprise conversation is worth opening early.

Does Reputation.com require a contract?

The pricing page does not say. It lists the per location rates and routes every plan to a sales conversation, but it states no billing frequency, no minimum term, no setup fee and no trial. Third-party reviews describe annual agreements, which is normal for this tier of software, but we could not read that on Reputation's own page, so treat it as something to confirm rather than a known fact.

What you can control is what goes in writing. Before you sign, get the term length, the renewal notice window, the per location rate for sites you add mid-term, and whether any onboarding or implementation fee applies. The rate for added sites is the one people forget, and it is the one that decides next year's bill for a brand that is still opening locations.

Is Reputation.com worth the price?

It is when you use the platform the way it is built to be used. A regional brand with forty locations, a marketing team that reviews the Rep Score every month, listings that need to stay consistent across Google, Apple and the directories, and surveys feeding operations decisions is buying several tools in one contract. Replacing that with separate products would cost time and probably money.

It is harder to justify when the day-to-day use is narrow. Plenty of accounts on per location platforms do three things: send a review request after a visit, read what comes back, and reply to the negative ones. Some also want those reviews showing on the website. That work does not get more expensive per location in any real sense, so paying per location for it is the part worth questioning.

A quick test: open the account and list what your team touched in the last thirty days. If listings, surveys and the analytics dashboards are on that list, the higher tiers earn their price. If the list is review requests and replies, you are paying for modules you do not open.

What to ask for in a Reputation.com quote

• The per location rate at your exact count, and the rate for locations added during the term.
• Term length and renewal notice period, so an auto-renewal does not lock in another year by accident.
• Any onboarding, implementation or setup fee, since none is listed on the pricing page.
• Which review sites sync for your industry. Check the three or four sites your customers actually use, by name.
• Year-two pricing in the same document as year one, in case a first-year discount reverts.

One practical note for multi-location operators: the platform only produces reviews if someone at each location asks. The brands that get the most out of any review tool treat the ask as a trained habit for front-line staff, often through a corporate LMS that onboards every location manager the same way, rather than hoping the automation covers it alone.

Cheaper alternatives to Reputation.com

If the tier table above told you that you are paying for more platform than you use, the alternatives fall into two groups. Per location tools with a published rate include GatherUp at $99 for one location and $60 per location from two to ten (see our GatherUp pricing breakdown), and Reviewflowz from $45 per location on annual billing. Flat tools stop charging per site: NiceJob is $75 a month for one account, and ReviewJet is $49 for one workspace, $149 for five and $499 for unlimited.

At ten locations, that is $800 a month on Rep Core against $499 flat, and at twenty-five it is $2,000 against the same $499. The trade is scope. ReviewJet does not sync listings or run surveys, and it reads Google, G2, Trustpilot and direct reviews. What it does is automate Google review requests, collect the responses in one place, and publish them in a widget on your site. The full side-by-side, including Birdeye, Podium and the enterprise names, is on our Reputation.com alternatives comparison, and the category-wide numbers are on the reputation management pricing page.

How does Reputation.com pricing compare with Birdeye?

Reputation publishes a number and Birdeye does not. Birdeye's pricing page asks for your phone number and sorts you into a location band, from 1 to 3 up to 1,000 and above, before sales quotes a price. So a like-for-like comparison needs a Birdeye quote at your exact location count. What you can say without one is that Reputation lets you model the spend in advance, and that both scale with locations. Our Birdeye pricing page records what Birdeye does and does not disclose.

Is Reputation.com the same company as ReputationDefender?

Not anymore. The company was founded as ReputationDefender in 2006 and renamed Reputation.com in 2011 when it moved into enterprise software. The consumer ReputationDefender business was sold in 2018 and is now owned by Gen Digital, the parent of Norton. If you are pricing review software for a business, Reputation.com is the one you want. ReputationDefender sells personal reputation services, and its prices are not comparable.