How to Add G2 Reviews to Your Website: Embed, Sync or Quote Them

There are three ways to add G2 reviews to your website. You can use G2's own widgets, which are built into my.G2 and generate an embed code you paste into any page that accepts HTML. You can use a third-party review tool that syncs your G2 profile and renders the reviews as native HTML alongside your Google and Trustpilot reviews. Or you can quote reviews manually with attribution, which costs nothing and goes stale immediately.

Which one you pick comes down to two questions: whether you want G2 reviews on their own or blended with your other sources, and whether you are willing to let a G2-hosted iframe control how the reviews look. Here is how each route works, what it costs, and the specific reasons a G2 widget renders empty when you paste it.

Route 1: G2's own widgets

G2 documents five display widgets. The Grid widget shows your position in a category, either as a Live Category Grid that updates daily or as a static Report-based Grid tied to a specific G2 report. The Star Rating widget shows your aggregate rating and is the one G2 suggests for email signatures. The Testimonials widget holds up to 20 hand-picked reviews and comes with a G2-hosted page rendering of the same content. The Review Snapshot widget holds up to five reviews. The Review Spotlight widget features exactly one review with a reusable theme design.

Separately, G2 offers two collection widgets: the Review Us Button, which opens a G2 review form in a pop-up overlay and lets the reviewer defer logging in until after they have written the review, and the Review Us Widget, which links straight to a new review form and displays your star rating. You find them at my.G2 › Review Management › Review Collection Widgets.

Each widget produces an embed code you can paste anywhere that accepts HTML, including a page builder like HubSpot or Marketo. That is genuinely convenient, and if all you want is a Grid badge on your homepage, stop here. It is the fastest route.

The eligibility question nobody answers straight

G2's public widget documentation does not state which plan you need. It tells you where the widgets live in my.G2 and how to configure them, and it says nothing about eligibility, tiers or price. Third-party articles widely describe the widgets as a G2 Marketing Solutions feature, but that is their characterization, not G2's published statement.

The related fact is that G2 does not publish pricing for Marketing Solutions at all. Every tier is sales-led on an annual contract. Estimates circulating in 2026 put it anywhere from roughly $10,000 a year to well over $100,000, and those figures contradict each other because they come from scattered buyer reports rather than a price list. Treat any specific number you read, including ours, as unverified until G2 quotes you directly. If you are weighing that spend, our comparison of business review platforms puts G2 next to Google, Capterra, Trustpilot and the rest on what each actually costs to be present on.

Can you iframe G2 reviews?

Not usefully, and you should not try. G2 does not publish an iframe embed intended for arbitrary review feeds, and pointing an iframe at a g2.com page you do not control is fragile: the layout is not built to be framed, it can break whenever G2 ships a redesign, and framing another company's page raises both terms-of-service and privacy questions you do not want. Use the widget embed codes G2 provides, or sync the reviews through a tool with a real integration.

This is worth saying plainly because "iframe g2 reviews" is a search people run, and the honest answer is that the thing they are picturing is not the right mechanism. What they usually want is reviews that look like part of their own page, and an iframe is the one approach guaranteed not to deliver that.

Route 2: sync G2 into your own widget

The second route is a review tool that connects to your G2 profile, imports the reviews with ratings, reviewer roles and dates, and renders them as flat HTML on your site. The practical differences from G2's native widgets are the caps and the blending.

G2's widgets are capped per widget: 20 reviews in Testimonials, five in Review Snapshot, one in Spotlight. A synced widget has no such cap, so a dedicated proof page can carry your whole review base. More importantly, a synced widget can mix sources. A B2B buyer on your pricing page is reassured by a G2 review with a job title attached and a Google review from a customer in their city, shown together with a badge on each card saying where it came from. G2's own widget cannot show you a Google review, because it is G2's widget.

The tradeoff is honest: G2's native widgets carry G2's branding and the implicit endorsement of being served by G2 itself. Some buyers read that as a stronger signal. If your entire argument rests on Grid placement in a category, use G2's Grid widget for that specific claim and sync the rest.

Route 3: quote reviews manually

Copying a G2 review into your own markup is free and takes a minute. It is also the route most likely to age badly and the one with the most rules attached. Attribute the review to the platform and the reviewer as G2 displays them, do not edit the wording to make it read better, and do not present a curated handful as though it were your full review set.

That last point is not just etiquette. The FTC's consumer reviews rule, 16 CFR Part 465, effective 21 October 2024, includes a provision at 465.7(b) covering misrepresenting that a review display represents most or all the reviews submitted, with a carve-out only for criteria applied equally to all reviews regardless of sentiment. A page headed "our customer reviews" that quietly shows only the five-star ones is the scenario that provision describes. We covered where the line sits in our piece on what Google and the FTC actually prohibit.

Why your G2 widget shows nothing

Four causes account for almost every empty G2 widget.

• The script is blocked before it runs. A content security policy, a consent banner in strict mode, or an ad blocker will stop a third-party script from loading. Check the browser console for a blocked request before you touch anything else.
• The embed is in a builder that strips scripts. Many page builders sanitize pasted HTML and silently remove script tags. Use the builder's dedicated custom-code or embed block rather than a rich-text field.
• The widget is configured but no reviews match its filter. A Review Snapshot filtered to a rating or segment with nothing in it renders an empty container rather than an error.
• The profile has too few reviews. Widgets that summarize a rating need enough reviews to have one. If your G2 profile is new, the widget is working and there is simply nothing to show yet.

Can you export G2 reviews to Google Sheets or BigQuery?

Not through a native connector from G2, and this is a common enough question that the honest answer matters. G2 exposes an API for customers on the relevant plan, so the data can be pulled programmatically, but there is no supported one-click G2 to Google Sheets or G2 to Power BI integration you can switch on from a settings page.

What most people asking this actually need is somewhere central that holds every review from every source, so it does not have to be rebuilt platform by platform. ReviewJet aggregates Google, G2, Trustpilot and direct reviews into one pool and displays them in a single widget. To be clear about what we do not do: there is no export, no Google Sheets connector and no Power BI connector, so a warehouse or spreadsheet job still has to go through G2's own API, which is an Enterprise tier entitlement.

How do I add G2 reviews to Google Sites?

Use Insert, then Embed, then Embed code, paste the widget code, click Next and Insert, then publish the site. Google's own documentation is specific about the format: JavaScript code must be within script tags and CSS code must be within style tags. That means a script tag embed works, but only if you paste the whole tag rather than just the URL it points at.

Two things to expect. Google Sites drops embedded code into its own frame, so the widget will not inherit your site's fonts or spacing and you will need to size the block by hand until the reviews sit properly. And Google warns that some websites will not let you add their content to your site, which is the polite description of what happens when a provider blocks framing. If a G2 widget refuses to render inside Google Sites, that is usually the cause rather than a mistake in your paste.

Practically, the manual quote route further up this page is the most reliable option on Google Sites. A short pull quote with the reviewer name, role and a link back to your G2 profile needs no embed code at all, cannot be broken by a framing policy, and renders in your site's own styling.

What is a G2 review aggregator?

A G2 review aggregator is a tool that pulls your G2 reviews together with reviews from other sources, Google, Trustpilot, Capterra or direct submissions, and shows them in a single feed rather than one widget per platform. The point is not tidiness. It is that a buyer comparing vendors wants one honest picture, and five separate badges from five platforms reads as decoration rather than evidence.

It matters more for B2B software than most categories, because your reviews are genuinely scattered. A prospect might check G2 for depth, Google for whether you answer complaints, and your own site for whether you look established. Aggregating means the page they land on carries all three signals instead of one. We cover how that works, and the licensing limits on each source, on the reviews aggregator page.

One caveat specific to G2: aggregation does not let you around G2's display limits. Its own widgets cap at 20 reviews for Testimonials, 5 for Review Snapshot and exactly 1 for Review Spotlight, and quoting reviews manually still means attributing them to G2. An aggregator changes where the reviews appear and how they are laid out, not what you are permitted to show.

Where to put G2 reviews once they are embedded

The placement decides whether the effort pays. G2 reviews are evaluation-stage proof written by someone with your buyer's job title, so they belong where evaluation happens: the pricing page, the comparison page, and the landing pages your ads point at. A homepage carousel is the default choice and the weakest one, because the visitor who needs convincing has already scrolled past it.

G2's own documentation suggests the Star Rating widget for email signatures, and that instinct generalizes. A verified peer quote with a role attached does more work in a cold outreach sequence than another line of product copy, and the same is true in proposals and sales decks. Once the reviews are syncing, reuse them everywhere the buyer is deciding, not just on the website.

If you want the mechanics for other sources, we have walked through adding Trustpilot to your website and displaying reviews from every source in one widget. The G2 review widget page covers the sync itself, and the aggregator covers pooling G2 with Google and Trustpilot behind source badges.

Frequently asked questions

Does G2 have a review widget?

Yes. G2 documents five display widgets: Grid, Star Rating, Testimonials, Review Snapshot and Review Spotlight, plus two collection widgets called Review Us Button and Review Us Widget. Each generates an embed code you paste into any page that accepts HTML. You configure them inside my.G2, under Review Management for the collection widgets.

How do I embed G2 reviews on my website?

Generate the embed code from the widget you want inside my.G2, then paste it into your page using a custom-HTML or embed block rather than a rich-text field. Alternatively, connect your G2 profile to a review tool that syncs the reviews and renders them as native HTML, which removes the per-widget review caps and lets you show G2 alongside Google and Trustpilot.

Is the G2 widget free?

G2 does not publish widget eligibility or Marketing Solutions pricing, so there is no honest way to answer with a number. Claiming your G2 profile and collecting reviews is free. The widgets are commonly described as a paid Marketing Solutions feature by third parties, but G2's own widget documentation does not state a plan requirement either way. Ask your G2 contact.

How many G2 reviews can a widget show?

It depends on the widget. G2's Testimonials widget holds up to 20 reviews, Review Snapshot holds up to five, and Review Spotlight features exactly one. If you need to show more than 20 on a dedicated proof page, a synced third-party widget has no per-widget cap.

Do embedded G2 reviews help SEO?

They will not produce star ratings in your search results. Google stopped showing rich results for self-serving reviews on 16 September 2019, and the announcement named embedded third-party widgets explicitly. Embedded reviews help by converting the visitors who already arrived, which is a real return, just not a ranking one.

Can I show G2 and Google reviews in the same widget?

Not with G2's native widgets, which only display G2 content. A review aggregator can pool G2, Google, Trustpilot and direct reviews into one widget with a source badge on every card, so a visitor sees the verified B2B review and the local Google review side by side without needing two separate embeds.

Will a G2 widget slow down my page?

A third-party script always adds some weight. The difference that matters is whether the reviews render inside an iframe, which loads a whole nested document, or as inline HTML injected into your existing page. Inline rendering is lighter and inherits your CSS, so it also avoids the visual mismatch that makes embedded widgets look bolted on.