Signpost pricing and SignpostAI packages, the 6 month agreement and review management

Signpost, now sold as SignpostAI, has taken its prices off the page. The pricing page lists three packages, Foundation, Framework and Landmark, each behind a Get Pricing button, plus custom pricing for franchises. Every package includes a 6 month agreement, and the page advertises zero setup fees. Review management is back, bundled into Foundation next to AI call answering. Here is what each package includes, what changed from the earlier published plans, and how to budget for it if reviews are the reason you are looking.

How much does Signpost cost?

There is no number on signpost.com/pricing. What the page does publish is what every package includes and what each tier adds, which is enough to know which conversation to have before you book the demo.

Every package also lists an AI task manager, advanced reporting, a dedicated account manager, lead enrichment data and the mobile app. The page does not say whether a package can be bought without one of its parts, so if you only want a slice, that is the first question for the sales call.

What did Signpost cost before the change?

Shortly before this version, the same pricing page printed its plans. That is still the best public anchor for what a quote will look like, with the caveat that the packages are built differently now.

Three things moved. The setup fee went from $199 to zero. The term went from month-to-month to six months. And review management, which those earlier plans did not list at all, is now part of the entry package. On a six month term, an owner who would have paid $199 a month under the old Standard plan is committing to roughly $1,200 before they can leave, if the new quote lands in the same place. Ask for the number and the term on the same page of the order form.

Does Signpost still do review management?

Yes. Signpost's Review Management page describes a QR code that lives in the mobile app so a tech can hand over the phone in the driveway, requests by text or email to one customer or your whole past customer list, automatic reminders on a schedule you set, a suggested reply drafted for every review that you edit and approve before it posts, and Google, Facebook and Yelp reviews in one view. Customers who will not post publicly can leave private feedback that shows on your own website instead.

That is a solid feature list. Two things to weigh before you treat it as the reason to sign. First, it is sold inside Foundation with AI Voice, listings and payments, so you are buying a package to get it. Second, the private feedback route deserves care: asking happy customers for public reviews and steering others to a private form can drift into review gating, which Google's policies prohibit and the FTC's rule on consumer reviews addresses. Set it up so every customer gets the same public review link.

How to budget for a Signpost quote

Since there is no list price, model the decision on what you would replace. Write down what you pay today for call answering, review requests, listings and invoicing, and what you would pay for the parts you actually use. Then compare that total with the quote over six months, because six months is the minimum you are buying.

• Calls are the leak. If after-hours calls go to voicemail and turn into jobs for someone else, an AI receptionist that answers and books every call is the thing to price, and Signpost's AI Voice is one option among several.
• Reviews are the leak. A shop with 40 Google reviews competing with one that has 400 does not need a receptionist first. It needs a request after every job, one reminder, and the reviews showing on its site. That is Google review automation, and it costs a fraction of a package.
• Both are leaking. Then a bundle can win, and the right move is to get the Signpost quote and two separate quotes, and compare them on the same six month horizon.

Signpost alternatives for getting Google reviews

If more Google reviews is the goal, these tools publish a price. Every figure below comes from the vendor's own pricing page. The full comparison, including contract terms and which review sites each one covers, is on our Signpost alternatives page.

If you already run dispatch in Jobber or Housecall Pro, check what your plan includes before buying anything, because a review request may already be sitting there unused. Our NiceJob alternatives comparison goes through those options, and for trades with their own habits we have pages on plumber review management, reputation management for roofing companies and reputation management for contractors.

Questions to ask before you sign

• What is the monthly price, in writing, for my package? A number on the order form, not a range on a call.
• What happens at the end of six months? Whether it renews for another six months or rolls to monthly, and how many days of notice stop the renewal.
• Can I drop a module I do not use? If you only want Review Management or only AI Voice, ask what the package costs without the rest.
• How are AI and live receptionist minutes metered? The earlier plans charged per minute past an allowance. Ask whether the packages do, and at what rate.
• What can I export if I leave? Customer lists, call recordings and private feedback, in a format you can load somewhere else.

If more Google reviews is the goal, you can compare the ReviewJet plans side by side: Starter at $49 a month covers one business, and Plus at $149 covers up to five brands or locations under one login, billed monthly or yearly.