Birdeye vs Reputation.com pricing and which one a small business should buy

Reputation.com prints per location prices of $80, $115 and $150 a month; Birdeye publishes no prices. Choose Reputation if reviews, listings and survey analytics are the work you need to price before a demo. Choose Birdeye if your business needs reviews alongside webchat, messaging and social, subject to a written quote. For a US business with 1 to 25 locations or an agency buying this month, neither is automatically the right purchase if review requests, replies and website display cover the job.

Birdeye and Reputation.com compared

Is Birdeye better than Reputation.com?

Birdeye is the better fit when customer messaging and webchat are central to the purchase. It describes itself as an AI customer experience and marketing platform for multi-location businesses, spanning reviews, listings, messaging, surveys and social. That breadth matters when your staff will actually use those workflows. Reputation is easier to budget before talking to sales and makes the upgrade path from reviews and listings to feedback analysis visible.

For a small business, choose around the work that needs an owner. Who answers customer conversations, who maintains listings, and who turns survey feedback into operational changes? For an agency, also ask how client access and reporting work. A feature list does not establish whether separate clients can use the account the way your service requires. Our Birdeye vs BrightLocal comparison is useful if local SEO tracking is also part of the brief.

How much does Reputation.com cost?

Reputation lists Rep Core at $80 per location per month, Rep Core + Pulse at $115 and Rep Core + Surveys at $150. Core includes review collection, requesting, AI responding, business listings and SEO. Pulse, labeled most popular, adds Rep Score and Journey Insights, AI Reputation Manager, Pulse Analytics and basic surveys with 1 template. Surveys adds 6 custom survey templates, email survey requesting and targeted outreach campaigns.

Enterprise is custom priced for 125+ locations and includes dedicated infrastructure and a customer success manager. Every plan routes to Talk to Sales. The pricing page does not state a trial, contract term or setup fee, so a printed monthly rate is not proof of a monthly cancellation option.

Competitive Insights, Actions and Ticketing, Social Suite, Premium Sources, Premium Integrations and Managed Services are add-ons without published prices. Ask which ones your proposed workflow needs. The detailed Reputation.com pricing per location breakdown helps you separate the base subscription from the quote you actually approve.

What do the plans cost over a year?

These Reputation totals annualize the published monthly rates at list price. They are budgeting comparisons, not a claim about annual billing terms or an all-inclusive invoice. Birdeye remains a quote at each location count.

At 25 locations, Core is $24,000 a year at list and Surveys is $45,000. That makes the survey decision a budget decision across the whole business, even if only the central marketing team opens the reports. Before upgrading, ask the team to show how feedback changes a location manager's work. If that process does not exist yet, the extra functionality may be a later purchase.

How much does Birdeye cost?

Birdeye requires a quote. Its pricing page shows a form asking for email, company, mobile number and location band. The bands are 1 to 3, 4 to 9, 10 to 39, 40 to 249, 250 to 999 and 1000+. It publishes neither plan names nor prices there. Capterra lists Starter, Growth and Dominate as Custom Quote with a free trial; confirm that trial directly because the vendor pricing form does not state its terms.

Birdeye bundles webchat and messaging into its broader platform; if all you want from that bundle is a chat box on your site, an AI chatbot that answers website visitors and captures leads does it on its own. Buying the whole suite makes more sense when customer conversations need to sit alongside the other workflows. Confirm which modules are included rather than assuming everything in the product catalog comes with your quote.

Use our Birdeye pricing guide to prepare the sales conversation. Get the cost for your exact locations, required modules, implementation and renewal in writing before comparing it with Reputation.

Which is cheaper, Birdeye or Reputation.com?

You cannot establish which is cheaper without a Birdeye quote. Reputation supplies a public baseline, not a guaranteed winning bid. At 5 locations, Core annualizes to $4,800, Pulse to $6,900 and Surveys to $9,000. Compare the matching Birdeye scope against the relevant tier, including any quoted extras. A quote covering only reviews and a quote covering surveys and messaging are different purchases even if both vendors call them reputation management.

Do not buy the higher Reputation tier solely because it is marked most popular. Name the report or survey process that needs it. Likewise, do not treat Birdeye's location bands as published discounts or package limits. For other candidates, review our Reputation.com alternatives and Birdeye competitors and alternatives before narrowing the shortlist.

For the buying decision this month, send both sales teams the same requirements before the demos. Separate required features from optional ones and ask for each optional module to be priced separately. Include the locations you operate now and explain any planned changes. For an agency, request the same clarity about adding or removing clients rather than assuming that a brand's location agreement also fits client turnover.

When neither is the right buy

Neither is the best fit if your team only sends requests, answers reviews and shows them on the website. Start with that workflow and the review sources customers use. Our review management software guide helps define that narrower purchase.

ReviewJet covers Google, G2, Trustpilot and direct reviews, review requests, replies and website widgets. Starter costs $49 a month. Plus costs $149 a month with 5 workspaces and white labeling, while Pro costs $499 a month with unlimited workspaces. Workspaces are the unit to map to your brands or agency clients; do not assume a location and a workspace always mean the same thing. ReviewJet does not provide listings management or surveys, so keep those requirements in the comparison if you need them.

Test that narrower workflow before moving anything. Check that a request reaches the right destination, a reply can be handled by the responsible person, and the widget shows the reviews you want visitors to read. Agencies should also check the client branding and workspace boundaries. Those practical details tell you more about fit than a long list of features your service never uses.

Other focused options have published prices too. GatherUp costs $99 a month for 1 location and $60 per location for 2 to 10. NiceJob lists $75 and $125 a month, a 14 day trial and no contract. Reviewflowz Pro costs $45 per location per month billed annually. Compare scope before choosing by price. See ReviewJet's plans and build a widget in the studio above to check the website part of the job.

Questions to ask on both demos

• What is the total for our exact locations and required modules, including any setup or implementation charge?
• Which review sources, listings, survey functions and messaging channels are included, and which require add-ons?
• What trial can we use, and can we test our actual request and reply workflow?
• What are the contract term, renewal rate, cancellation notice and rate for added locations?
• For an agency, how do client access, branding, separate reporting and data export work?

Ask the presenter to walk through your actual workflow, from a completed customer visit to the request, response and next action. If surveys are required, include the handoff from feedback to the person who acts on it. If messaging is required, include the handoff to staff. Record any dependency on a paid module beside the quote while the details are clear.