Thryv alternatives: Thryv pricing compared with 6 review tools

Thryv publishes its prices, which already puts it ahead of half this category: $99 a month for Starter and $399 for Signature, or $84.15 and $339.15 when you pay annually. The people who go looking for a Thryv alternative are rarely arguing with $99. They are either staring at the $399 tier, or they bought an all-in-one suite and only ever open the review tools. Those are two different problems with two different answers.

How much does Thryv cost?

Thryv lists two self-serve plans and one custom tier. Starter is $99 a month, or $84.15 a month on annual billing, which is the 15% discount Thryv applies across the board. Signature is $399 a month, or $339.15 annually. Above that, Custom is quote-only and described as Signature plus add-on Boosts. Both published plans offer a free trial, and Thryv advertises a first-year option that pairs a dedicated customer success manager with a $250 onboarding fee waived.

On reviews specifically, Starter lists AI review management, and Signature lists AI reputation management as a distinct, broader capability. That wording matters when you price a switch: the review feature most small businesses actually use sits on the $99 plan, not the $399 one. If someone quoted you Signature because you asked about reputation management, ask what Starter does not do for your case before you accept the four-times price difference.

Over a year, Starter is $1,188 monthly or $1,009.80 annually. Signature is $4,788 monthly or $4,069.80 annually. Those are the numbers to hold a replacement against, and the gap between them is why most Thryv shopping happens at the Signature tier rather than the Starter one.

What are the best Thryv alternatives?

Most Thryv alternative roundups compare it to CRMs, which makes sense if you bought Thryv to manage contacts and quotes. It is the wrong list entirely if you bought it and ended up using the review requests. Here is the field sorted by what each one actually publishes.

Thryv, Reviewflowz, NiceJob and GatherUp figures come from each vendor's own pricing page. Podium and Birdeye publish no plan prices anywhere public, which is worth knowing before you spend an hour on a demo call expecting a number. We went through the quote-only problem in detail on our Birdeye alternatives comparison.

Is Thryv worth it for a small business?

Thryv is worth it when you use at least three of its modules. At $99 a month, Starter bundles a CRM, appointment scheduling, estimates and invoicing, payment collection, basic marketing and review management. Buying those separately almost always costs more than $99, so a business running its whole front office through Thryv is getting a reasonable deal and should stay.

It stops being worth it in two specific situations. The first is the one nearly every unhappy Thryv customer describes: you signed for the suite, your quotes still go out of a different system, your calendar lives elsewhere, and the only thing you log in for is sending review requests. You are then paying suite pricing for one module. The second is the Signature tier, where $399 a month has to be justified by marketing automation and the deeper reputation tooling, not by the review requests you were already sending on Starter.

There is a simple test. Open your Thryv account and list what your team touched in the last thirty days. Three or more modules, stay. One module, price that module on its own and compare.

What is a cheaper alternative to Thryv?

For the review and reputation slice on its own, four tools publish prices below Thryv Starter's $99. Reviewflowz Pro is $45 per location per month billed annually, ReviewJet Starter is $49 a month flat with no per-location fee, NiceJob Starter is $75 a month with no contract, and GatherUp is $99 for a single location with NPS surveys included. All four cost less than Thryv Signature by a wide margin.

Be careful about comparing on price alone when the scope differs. None of those four sends invoices, books appointments or takes payments. If you drop Thryv and still need those jobs done, you will end up buying two or three tools and the saving disappears. The arithmetic only works cleanly for a business whose other systems already exist and whose Thryv usage collapsed down to reviews.

One thing that usually gets missed in the switch: your review request emails start coming from a new sender, and a new sender has no reputation with the mailbox providers. Warm it up and watch the first few sends, because keeping those emails out of the spam folder decides how many reviews you actually collect in month one.

Does Thryv include review management?

Yes. Thryv lists AI review management on its Starter plan and AI reputation management on Signature, so review tools are included rather than sold as an add-on. That is a real advantage over vendors who put reputation behind a separate line item, and it is the reason a Thryv customer should check what they already have before buying anything.

What the suite tools tend not to do as well as a dedicated platform is the display side: pulling Google, G2 and Trustpilot reviews into one place and putting them on your website in a widget you control, under your own styling. That is normally the gap people describe when they leave a suite for a review tool, rather than any complaint about the requests themselves. Our review generation software page covers how the request and the display fit together.

Thryv alternatives by what you are replacing

Shortlists get short fast once you name the module rather than the vendor.

• Reviews only, single location. ReviewJet at $49 flat or NiceJob at $75. Both publish the price and neither charges per location.
• Reviews across two to ten locations. GatherUp at $60 per location, with survey credits included, or a flat plan if the per-location math turns against you past about six sites.
• Reviews plus a pile of unanswered responses. Reviewflowz, where AI replies posted automatically or held for approval are the core feature.
• Reviews plus customer texting at the front desk. Podium is the right shape, though you will need a quote to learn the price.
• The whole marketing suite, not just reviews. Birdeye is the closest like-for-like, and also quote-only. If price transparency is why you are leaving Thryv, that is a step backwards.
• Running reviews for several client brands. You need workspaces and white labeling, which most small-business tools do not have at all.

Home services businesses are the most common case here, because contractors buy suites early and then discover their field software already handles half of it. We wrote that up separately for reputation management for contractors, including the review tools already bundled into Jobber and Housecall Pro.

What to check before you cancel Thryv

Four things, in this order. Export your contact list, because that is the asset the suite holds and the one a new tool cannot rebuild. Note any Thryv widget embedded on your website, since it stops rendering when the account closes and an empty review section looks worse than none. Check whether invoices, estimates or appointments are running through Thryv for real, not just in theory. And confirm your renewal date and notice period in writing before you start migrating.

Your public reviews are not at risk. Reviews on Google, Trustpilot and G2 belong to those platforms, so a new tool reads them again as soon as you connect the profile. What disappears is everything created inside Thryv: request history, templates, private feedback and the contact list. Nobody exports those after cancellation, so do it first.

If the conclusion is that reviews were the only module you used, the replacement is straightforward and the price is public. Build the widget above, connect your Google profile, and the requests go out the same day. Full plan details sit on our reputation management software page, and the Podium alternatives comparison covers the same exercise for the other suite local businesses commonly leave.